Conexess Group

Compensation

Full Description

Salesforce Platform & Pardot Manager Location: Remote (U.S.) Employment Type: Full-Time About the Opportunity We are seeking an experienced Salesforce Platform & Pardot Manager to lead the administration, optimization, and strategic evolution of a Salesforce ecosystem while managing Pardot (Marketing Cloud Account Engagement) initiatives. This role combines hands-on platform management with marketing automation expertise to support revenue-generating teams through scalable processes, automation, data integrity, and reporting. The ideal candidate brings a strong background in Salesforce administration, Pardot management, and Revenue Operations within a B2B environment. This individual will work cross-functionally with Sales, Marketing, Customer Success, and Operations teams to improve efficiency, drive adoption, and deliver impactful business outcomes. Key ResponsibilitiesSalesforce Platform & Marketing Automation • Own and optimize the Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement). • Administer and support multiple Pardot instances, including: • Campaign architecture • Audience segmentation • Engagement programs • Lead scoring and grading • Marketing attribution • Manage user support requests, troubleshooting, documentation, and platform training. • Drive platform adoption and continuous process improvements. Platform Architecture, Automation & Integrations • Design and implement scalable Salesforce solutions using Flows, automation, validation rules, and AI-enabled capabilities. • Manage integrations across marketing and sales technology platforms to support lead management, campaign tracking, and data synchronization. • Identify opportunities to improve operational efficiency through automation and innovative technologies. • Ensure system scalability, reliability, and alignment with evolving business requirements. Data, Reporting & Analytics • Establish and maintain data governance standards across Salesforce and Pardot. • Build and maintain dashboards, reports, and attribution models that provide actionable business insights. • Improve visibility into pipeline performance, forecasting, and revenue operations metrics. • Support data-driven decision-making across customer-facing teams. Cross-Functional Collaboration • Partner with Sales, Marketing, Customer Success, and Operations stakeholders to align systems, processes, and reporting with business objectives. • Serve as the internal subject matter expert for Salesforce and Pardot. • Deliver training, best practices, and enablement resources to end users. • Balance ongoing support activities with strategic platform enhancements and optimization initiatives. Required Qualifications • 5+ years of Salesforce Administration experience. • 2+ years of hands-on Pardot (Marketing Cloud Account Engagement) experience. • Strong expertise in Salesforce configuration, automation, and administration. • Experience with Sales Cloud and reporting/analytics capabilities. • Proven ability to manage both operational support and strategic projects. • Demonstrated experience leveraging AI technologies to improve: • Process automation • Data quality and enrichment • Reporting and forecasting • Operational efficiency Preferred Qualifications • Experience in B2B SaaS or other high-growth technology environments. • Strong MarTech expertise, including Pardot campaign management, lead scoring, engagement programs, and Salesforce-Pardot integrations. • Experience with additional marketing automation platforms such as HubSpot or Marketo. • Familiarity with Apex or other programmatic Salesforce solutions. • Experience with business intelligence and analytics tools. • Knowledge of Salesforce AI capabilities, including Einstein, or comparable platforms. • Project management experience within Agile or Scrum environments. Certifications Required • Salesforce Certified Administrator Preferred • Salesforce Advanced Administrator Certification Why Join? This is an opportunity to make a significant impact by building and scaling critical Salesforce and marketing automation capabilities that support business growth. You'll collaborate with cross-functional teams, drive strategic initiatives, and leverage modern technologies, including AI, to improve processes and business outcomes.