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CO

Comcast

via Workday

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Product Manager, Demand Gen & Customer Acquisition

Southfield, Michigan
Full-time
Posted 2/9/2026
Direct Apply
Key Skills:
Market Research
Product Management
Planning

Compensation

Salary Range

$70K - 120K a year

Responsibilities

Manage product lifecycle, conduct market research, and support strategic planning for new and existing products.

Requirements

Requires 7-10 years of relevant experience, with skills in market research, planning, and product management, which are not reflected in your background.

Full Description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Responsible for managing the pricing, packaging and documenting new products ideas and conducts user need analyses for ancillary products so that subscriber and financial objectives are achieved. Manages ongoing product management of new and existing products. Conducts the budgeting, planning, analysis and monitoring required to ensure unit and financial targets are met for assigned products. This job is an individual contributor role that does not have direct responsibility for supervision or performance management of staff. Job Description Core Responsibilities Internalizes and represents the Voice of the customer throughout the product lifecycle. Performs competitive analysis and conducts market research. Teams with product development to deliver high quality products on time. Participates in the strategic planning for enhancements to product content, pricing, packaging and features. Assists in budgeting and variance analysis of product's unit and financial performance, with goal of identifying opportunities and risks. Concisely communicate trends, opportunities and risks, develop and defend POV for product features/benefits. Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable). Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Skills Market Research, Planning, Product Management We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Certifications (if applicable) Relevant Work Experience 7-10 Years Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.

This job posting was last updated on 2/9/2026

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