Collins + Co.

Compensation

Full Description

Role Description: Under the general direction of Collins + Co.’s VP of Marketing, this position is responsible for leading both the organic and paid social media strategy for a portfolio of the firm’s clients. This role provides high-level strategic oversight, performance accountability and day-to-day leadership to ensure all social media and digital marketing activities are executed in alignment with client goals and in the context and spirit of Collins + Co. The Social Media Manager serves as the strategic lead across platforms, ensuring integrated organic content, paid media performance and community engagement work together to drive measurable results. Principal Accountabilities: • Partner closely with VP of Marketing and the social media team to ensure client strategies align with overall company vision, growth initiatives and performance goals • Develop comprehensive organic and paid social media strategies that drive brand awareness, engagement, lead generation and measurable ROI • Lead full-funnel paid social media campaign strategy, including audience development, budget allocation, A/B testing, optimization and performance reporting • Provide strategic oversight and implementation guidance for paid campaigns across platforms including Facebook, Instagram, TikTok, LinkedIn, and emerging channels • Oversee influencer engagement strategies and native advertising opportunities in collaboration with integrated communications leads • Own performance reporting (monthly, quarterly, annual), delivering clear insights, strategic recommendations and forward-looking growth plans • Manage and mentor social media team members, providing guidance on content strategy, execution and professional development (if applicable) • Lead online community management strategy, ensuring active, thoughtful engagement and brand reputation monitoring, including occasional weekend oversight, as needed • Develop high-impact creative campaigns, including content direction, storytelling concepts and performance-focused creative testing • Create and execute social media deliverables outlined in strategic plans, ensuring quality and timeliness • Direct and produce photo shoots and other creative initiatives to build robust content libraries • Utilize design and content development skills to support infographics, stories, short-form video and other visual assets • Continuously evaluate social media trends, platform updates and emerging best practices to enhance client performance and Collins + Co.’s digital capabilities • Establish and nurture key relationships with clients, influencers/creators, vendors and strategic partners • Analyze industry news and trends to proactively guide client strategy • Leverage social media management and advertising tools (e.g., Loomly, Meta Ads Manager, LinkedIn Campaign Manager, etc.) for scheduling, reporting, campaign execution and performance optimization Qualifications • 4–6+ years of progressive social media experience, with strong preference for agency experience • Demonstrated experience managing both organic and paid social media strategies with measurable results • Hands-on experience managing paid media budgets and optimizing campaigns for performance • Strong understanding of analytics, KPIs and performance reporting across major platforms • Exceptional communication, presentation and stakeholder management abilities • Highly organized, strategic and results-oriented, with the ability to manage multiple client accounts simultaneously • Experience mentoring or leading team members preferred • Must be based in the Denver metro region with reliable transportation for in-person meetings and client needs Benefits: • Empowered PTO for work-life balance. • Annual bonus based on performance. • Remote-friendly work environment with ability to be on-site for client meetings in Colorado. • Health, vision, and dental insurance. • Simple IRA plan with 3% company match. • Eight (8) weeks fully paid parental leave. • Generous commission opportunities for securing new business. The base salary range for this position is $70,000 - $85,000 annually. Individual compensation packages are based on several factors unique to each candidate including market location, education, experience, qualifications, certifications, and other job-related factors. In addition to base salary, Collins + Co. offers eligible team members and their dependents comprehensive health benefits and programs including medical, vision, dental, life insurance, disability insurance, and more. Collins + Co. also offers a 401k with company match, paid holidays, paid time off, and paid parental leave. This position is also eligible for discretionary annual bonuses of up to 5-15% based on the individual’s performance as well as the company’s performance. These bonuses are discretionary and are not guaranteed. Applications for this position will be accepted until 03/25/2026.