Collins + Co.

Compensation

Full Description

Position Overview: Under the general direction of Collins + Co.’s executive leadership team, the Senior PR Manager will lead and support strategic media relations efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and future employees. Key Responsibilities: Public Relations + Media Strategy • Responsible for account and relationship management of PR clients. • Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients. • Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends. • Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage. • Monitor industry news and identify newsjacking opportunities to position clients as thought leaders. • Identify, draft, and manage award submissions and thought leadership efforts – including op-eds, bylines, and speaking opportunities. • Own client relationships, acting as the primary point of contact for PR and media relations efforts. • Lead and support crisis communications efforts, serving as a trusted strategic advisor to clients during high-stakes situations – developing messaging, coordinating rapid response, and managing media inquiries to protect and preserve brand reputation. • Manage account hours, client budgets, and team bandwidth across accounts you lead, ensuring resources are allocated effectively and work is delivered on time and within scope. • Oversee social media messaging across channels for assigned clients, ensuring brand voice is consistent, content is purposeful, and communications are integrated with broader PR efforts. • Own reporting and analytics for PR and integrated accounts, tracking key performance metrics, media coverage, and campaign results – translating data into actionable insights and presenting findings to clients on a regular cadence. Collaboration + Leadership • Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals. • Oversee and mentor junior team members, providing guidance and support in PR and social media best practices. • Collaborate with the design team to develop visually compelling content that enhances brand storytelling. • Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations. • Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio. Qualifications: • 5+ years of experience in public relations and social media management. Please note any industry experience in commercial real estate/development, hospitality, nonprofit, and product launch. • Proven ability to create and execute successful, innovative PR campaigns. • Bachelor’s degree in communications, journalism, or related field • Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts. • Strong writing skills with the ability to craft compelling pitches, press releases, and short-form copy. • Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment. Must be based in the Baltimore or DC metro region with reliable transportation Benefits: • Empowered PTO for work-life balance. • Annual bonus based on performance. • Remote-friendly work environment with regular on-site client meetings in Baltimore or DC. • Health, vision, and dental insurance. • STD, LTD and life insurance. • Simple IRA plan with 3% company match. • Eight (8) weeks fully paid parental leave. • Commission opportunities for securing new business. • Cell phone credit. Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling, we’d love to hear from you! Salary Range: $70,000- $80,000 The salary range above is an estimate. The candidate's final offer will reflect qualifications, location and current market conditions.