CloudOne Digital

Compensation

Full Description

Overview The Senior Director of Volumetric Sales & Lifecycle Marketing is responsible for owning and growing our volumetric business line. This role blends strategic leadership with hands-on execution across the entire customer journey — from acquisition to retention. The Senior Director will be accountable for revenue performance, leading the strategy behind acquisition, install base growth, and customer retention. This is a very unique opportunity for a strong marketer with keen business acumen, an itch to learn more about sales and competitive drive. This is a highly cross-functional role that requires expertise in lifecycle marketing, sales enablement, and team leadership. The ideal candidate is both a strategist and an operator — someone who can identify the levers that move the business and ensure they are executed flawlessly. If owning the whole process, figuring out what works (and blowing it out) and responsibility for the bottom line excites you, let’s talk. Key Responsibilities Revenue & Strategy Leadership Own volumetric sales revenue across new logo acquisition, install base growth, and retention. Set the strategy to drive pipeline, conversion, upsell, cross-sell, and retention initiatives. Daily analyze business performance, identify opportunities, and implement optimizations. Customer Journey & Campaigns Oversee the full customer journey, ensuring consistency and effectiveness across paid ads, affiliate marketing, campaigns, website, product portals, and lifecycle communications. Develop and lead post-sale initiatives, including churn reduction, customer value reinforcement, upsell, and cross-sell campaigns. Partner with demand generation and campaign teams to ensure flawless execution of growth initiatives. Sales Channel Leadership (Qteam) Lead, coach, and optimize the performance of the Qteam (call/chat center sales). Ensure the Qteam is trained on products, sales processes, and customer engagement best practices. Continuously improve team efficiency, close rates, and customer satisfaction. Team Leadership & Collaboration Directly manage at least one lifecycle marketing professional dedicated to campaign execution and customer journey workflows. Collaborate cross-functionally with demand generation, campaign management, product marketing, and web/digital teams to ensure alignment of messaging and strategy. Provide mentorship, performance feedback, and professional growth opportunities for both direct and indirect team members. Qualifications 10+ years of progressive experience in lifecycle marketing, growth marketing, or sales enablement, with direct revenue accountability. Proven track record of delivering revenue growth across acquisition, retention, and expansion. Experience leading sales or inside sales functions (chat/call center experience highly valuable). Strong strategic acumen with the ability to translate data into actionable revenue-driving initiatives. Excellent leadership and communication skills with demonstrated success leading cross-functional teams. Ability to balance strategic planning with operational execution. Success Metrics Achievement of volumetric sales revenue targets. Increased Qteam conversion and close rates. Improved retention and lower churn within the install base. Measurable growth in upsell and cross-sell revenue. Scalable, repeatable lifecycle campaigns that support long-term growth.