Clearway Health

Compensation

Full Description

Welcome to Clearway Health - a recognized Great Place to Work® and destination organization! We are an award-winning culture where talented people are respected, informed, engaged, empowered, developed – and where they want to grow and make a difference. We offer a wide range of benefits, perks and wellness programs in addition to continuous learning opportunities to help you grow. At Clearway Health, diversity, equity, inclusion and belonging are an essential part of our business and workplace culture. Clearway Health emerged as a solution from Boston Medical Center to improve access to care, provide personal support and manage the complex specialty medication needs of vulnerable patients and their families. We partner with hospitals, health systems and the communities they care for to accelerate their specialty pharmacy programs. At Clearway Health, we take great pride in our High Five! Values to provide best in class experiences for our employees, our clients and their patients. We welcome you to follow us on LinkedIn where you can also learn more about our company, culture, people, and careers. POSITION SUMMARY: As an experienced marketer who is comfortable with independent decision-making, you'll play a pivotal role in fostering effective communication and engagement to collaborate cross-functionally with internal stakeholders and external partners to ensure consistent, impactful messaging across all channels that highlight Clearway Health’s innovative specialty pharmacy services. You'll bring your best as you work closely with internal stakeholders to craft compelling content, maintain brand consistency, and contribute to the success of corporate programs and events. You’ll develop and manage marketing programs including digital marketing, social media, lead generation campaigns and conference and industry events and measuring the performance and analytics of these programs. This position must utilize skills including team-based interaction, project management, goal setting and administrative support. You’ll thrive by balancing strategic initiatives, being an active listener and exhibiting an organized approach to planning, communication and execution of administrative tasks, project management and creative work. You’ll be brilliant, strategic and hands-on to own responsibility for developing and executing marketing initiatives that amplify Clearway Health’s brand, drive engagement, and support business growth. ESSENTIAL RESPONSIBILITIES/DUTIES: Corporate Communications Develop, execute and analyze comprehensive internal and corporate communication strategies to align with organizational goals, values, and initiatives, adjust accordingly Create engaging content for corporate communication channels across various internal platforms (e.g. Slack) including newsletters and email communications, while exploring new channels like texting and intranet Collaborate with department leaders to gather relevant information, stories, and updates for dissemination among employees Support People & Culture by assisting with documentation, messaging, and campaigns for programs such as recognition/awards, DEI, and culture Take ownership of project requests related to internal and training documents Maintain the internal Style Guide, ensuring all corporate communications adhere to brand guidelines Oversee the Company Store program including merchandise maintenance and administrative activities including wallet and inventory management Content Creation Develop compelling marketing content aligned with brand voice, including case studies, blog posts, white papers, email copy, and sales collateral Partner with subject matter experts to translate complex healthcare topics into accessible and engaging content Assist in creating and collating marketing materials as needed, working with design and print vendors Partner with Client Success Managers to create client marketing assets, including patient-facing materials and other pieces of marketing collateral as needed Collaborate with Director of Marketing and Communications with copywriting for poster abstracts and speaker submissions for major pharmacy and other industry conferences Collaborate with Director of Marketing and Communications with speaker preparation including PowerPoint development, script writing and dry runs Digital Marketing Work closely with colleagues across marketing, client development and corporate operations to create and manage project plans and campaigns for various digital marketing activities Build strategies to publish display, social media, SEO and web advertisements and build schedules for each digital campaign Support lead generation and post-event follow-up strategies in collaboration with Client Development and Marketing leadership Social Media Management Manage all social media activities including post creation, graphic creation (using a freelance designer) and monitoring tags, mentions and other activities Manage LinkedIn and YouTube channels Support management of Facebook page for talent acquisition Event Management Coordinate events and meetings by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, and managing mailing lists to ensure event success Manage deliverables for each conference and event, including content, graphics, videos, and collateral Handle sponsorship, membership and attendee registrations and paperwork Develop prep sheets for each event, helping company attendees organize their trip and conference attendance Support company webinars by managing registrations, speaker preparation, live logistics and follow-up General Keep current of industry trends, best practices, and emerging technologies in corporate communications and marketing and apply them to your work Accomplish organization goals by accepting ownership for completion of new and different requests Prepare regular reports and presentations that communicate campaign outcomes and key insights Manage outside vendors, including project coordination and billing JOB REQUIREMENTS: Required Education and experience: A bachelor's degree in marketing, Communications, Public Relations, or a relevant field EXPERIENCE: Combined experience of 5+ years of experience in marketing and internal/corporate communications or a closely related specialty is required with a preference for experience in the healthcare industry. Mastery of Microsoft products, including Word and PowerPoint, is required. Preferred Education of experience: Proficiency in graphic design or working alongside graphic designers is advantageous. Understanding the commercial printing process is advantageous. CERTIFICATES, LICENSES, REGISTRATIONS: Required certificates, licenses, or registrations: N/A Preferred Certificates, Licenses, Registrations: Certificates in fields related to digital marketing and website development/optimization are helpful. Google certification is a plus. Extensive knowledge of predominant digital marketing platforms is critical, including Hootsuite, Google Analytics, Hubspot or similar. A good grasp of marketing automation and lead software is also beneficial. Strong writing and editing skills with a portfolio of professional marketing content. KNOWLEDGE / SKILLS / ABILITY: Exceptional written and verbal communication skills, including copywriting, editing, and proofreading Proficiency in independent work within a remote environment, with strong organizational and time-management abilities Attention to detail and effective interpersonal skills for fostering relationships with team members Creative thinking skills for developing compelling content, with knowledge of social and digital media practices Capacity to handle multiple tasks simultaneously and adapt to changing priorities, demonstrating strong judgment and flexibility Experience with intranet and knowledge management systems, along with the ability to simplify complex healthcare information Understanding of healthcare industry regulations and compliance in internal communications is a plus Self-starter, high level of initiative, proven proactive thinker Well-versed in the use of social media as a marketing tool Expertise in website metrics and best practices Experience with search engine optimization, lead generation, and email marketing Maintaining a working knowledge of the complex needs of a wide variety of conferences and industry events Experience using Salesforce SPECIAL WORKING CONDITIONS (ON-CALL, TRAVEL, SHIFT, COVERAGE): 10% travel Clearway Health has been recognized as a Great Place To Work® for two consecutive years as well as a Fortune Best Workplaces in Health Care™! We are an award-winning culture where talented people are respected, informed, engaged, empowered, developed – and where they want to grow and make a difference. At Clearway Health, diversity, equity, inclusion, and belonging are essential parts of our business and workplace culture. We offer a wide range of benefits, perks, and wellness programs in addition to continuous learning opportunities to help you grow. Clearway Health emerged as a solution from Boston Medical Center to improve access to care, provide personal support, and manage the complex specialty medication needs of vulnerable patients and their families. We partner with hospitals, health systems, and the communities they care for to accelerate their specialty pharmacy programs. According to the Federal Trade Commission (FTC), there has been a rise in employment offer scams. Our current job openings are listed on our website and applications are received only through our website. We do not reach out to individuals via text, we do not ask or require downloads of any applications, or “apps” and applicant screenings, interviews and job offers are not conducted over text messages or social media platforms. We do not ask individuals to share personal or banking information during the recruiting process. To avoid becoming a victim of an employment offer scam, please follow these tips from the FTC.