$68K - 90K a year
The Traffic & Conversions Manager is responsible for analyzing shopper traffic patterns to optimize in-store conversion rates and maximize sales growth. This role involves developing reports on retail performance indicators and providing actionable insights to field and corporate partners.
Candidates must have a bachelor's degree in a related field and at least 3 years of experience in retail analytics or similar roles. Proven ability to translate data into actionable strategies and experience with traffic management systems are highly preferred.
About the Role The Traffic & Conversions Manager plays a critical, highly visible role in Claire’s business by maximizing the efficiency and profitability of our retail fleet. This position is directly responsible for analyzing and interpreting shopper traffic patterns to optimize in-store conversion rates. By leveraging foot traffic data from tools like ShopperTrak and sales data, this role provides the field and corporate partners with clear, actionable insights that maximize sales growth, enhance the customer experience, and ensure staffing alignment with demand. This position is a key partner to the Labor Planning team in realizing a customer-first staffing model. Key Responsibilities Traffic & Conversion Analysis: Own and manage the analysis of all store traffic data (e.g., ShopperTrak) and in-store conversion metrics. Develop and distribute weekly, monthly, and quarterly reports tracking key retail performance indicators (KPIs) such as Traffic, Conversion Rate, Units Per Transaction (UPT), and Average Transaction Value (ATV). Identify performance gaps, traffic trends, and key opportunities to increase the rate at which shoppers are converted into buyers. Field Execution & Conversion Coaching: Serve as the central analyst, proactively reaching out to stores and District Managers regarding underperforming traffic and conversion metrics, diagnosing root causes, and providing immediate action plans. Utilize traffic data (e.g., ShopperTrak data) to monitor store compliance with scheduled operating hours, flagging potential issues like late openings or early closings that negatively impact customer traffic and escalating these issues to the appropriate Field Leadership for immediate corrective action. Strategic Insight & Corporate Advocacy: Synthesize key store execution challenges, system issues, and performance roadblocks, bubbling up issues and concerns to Field Leadership and corporate management for broader resolution. Collaborate closely with the Labor Forecasting Analyst to integrate traffic data into store labor models, ensuring the right people are in the right place at the right time. Present data-driven insights and recommendations to field and corporate leadership with a clear, concise, and solutions-first mindset. Tools & System Management: Serve as the subject matter expert for all traffic counting and conversion-related technologies, including the ShopperTrak platform. Ensure data integrity and consistency across all reporting systems. Qualifications & Experience Bachelor’s degree in Business, Finance, Operations, Analytics, or a related field (required). 3+ years of experience in Retail Analytics, Store Operations, E-commerce, or similar experience focusing on traffic and conversion optimization. Proven ability to translate data into action through regular in-field consultation; willingness to travel to stores to observe operational gaps, coach field leadership, and validate data insights. Prior experience in a store leadership role (e.g., Store Manager, District Manager) or a field-facing corporate role is highly preferred. Proven experience with store traffic management/counting systems (e.g., ShopperTrak) and a deep understanding of retail KPIs. Advanced proficiency in data analysis and reporting tools (e.g., Excel, Tableau, Power BI) and comfort working with large retail data sets. Strong oral and written communication skills with the ability to translate complex data into actionable business strategies. Self-motivated, innovative, and proactive problem solver. Why Join Us Join us at a pivotal moment in our business transformation. The Traffic & Conversions Manager role offers an unprecedented platform to translate corporate vision into operational reality, directly impacting our store performance and profitability. We believe that fun, self-expression, and confidence start with a successful store experience. Your analytical expertise will be essential in solving complex business challenges, identifying where our customers are, and ensuring we are fully leveraging every opportunity for growth. You'll have the visibility and autonomy to challenge the status quo, drive measurable change, and influence the direction of a beloved global brand. If you’re ready to influence the direction of a retail leader and be a force for change at Claire’s, your moment is now. Compensation Range: $67,704.00 - $90,272.00 Claire’s is committed to adhering to all applicable company policies and federal, state, and local laws and regulations. All positions will be compensated at or above the legally mandated minimum wage for the location in which work is performed. The final compensation will be determined by various factors such as relevant work experience, education, certifications, skills, and geographic location. Benefits for full-time employees included medical, dental, and vision insurance, voluntary welfare plans, bonus plan eligibility, 401(k) match, vacation time, sick time* and paid leave. Benefits for part-time employees included voluntary welfare plans, 401(k) match, vacation time, sick time* and paid leave in required states. *Sick Time: For the State of Washington, all employees will accrue paid sick time at the rate of 1 hour for every 30 hours worked. Claire's is an equal opportunity employer committed to diversity, equity, and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially. To request accommodation, please email Benefits@claires.com. Only messages sent for this purpose will be considered. The Claire's Experience. We’re a global brand powerhouse for self - expression. We are dedicated to making this happen through our products, experiences and most importantly, our people. Do work that inspires. We’re passionate about our purpose. We bring joy by opening the door to self-discovery. Every day, we get to encourage and celebrate self-expression with each accessory choice and piercing decision we help our customers make. We think that today – more than ever – encouraging others to freely express their many sides is a pretty great thing to be a part of. Play as a team. We support each other and strive to make personal connections. Because treating each other with respect helps us achieve our individual and common goals. Encouraging our team members to forge their own way is key to what makes us stronger and more innovative as an organization. Be true to you. The real you is inspirational, and that’s who we want you to be at Claire’s. We want you to #bethemost - the most you. When you feel free to show up as the real you, it encourages others to do the same. You make a difference just by being who you are. Every day, we have the opportunity together to promote an inclusive and diverse culture that makes us all richer. Evolve yourself. We want you to be the most you possible. But just as our styles evolve, so do we. That’s why we encourage you to keep growing, changing and reinventing yourself. Helping you grow and achieve your aspirations is important to us. We are proud of our many employees who have moved across and through the organization, taking on new opportunities and inspiring us all to dream and achieve. Claire's Values Learn more about our company and values @ Claire's Values Available Roles We have sales associate, part-time manager, assistant manager, and manager roles available in store. We also have district and regional sales leadership roles as well as corporate roles. Learn more via Job Search.
This job posting was last updated on 10/12/2025