LocalIQ

Compensation

Full Description

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com The Solutions Architect, Director will partner with the Digital Marketing Solutions CTO to design and deliver a modern, flexible AdTech and data architecture that connects LOCALiQ's CRM/business systems with its proprietary campaign platform and external publishers (Google, Microsoft, Meta, Yelp, Snapchat, TikTok, etc.). This is a new role with high growth opportunities to build out a team and execute the vision. Initially, this is a hands-on role to quickly gain domain knowledge. The role balances big-picture architecture with hands-on implementation, guiding the transformation of people, processes, and legacy systems into a unified, scalable operating model. Mission of the role The mission is to lead the modernization of LOCALiQ's advertising technology stack, standardizing data, workflows, and tools, so that teams can plan, launch, optimize, and measure omni-channel campaigns with speed and reliability while continuously improving cost-per-lead and cost-per-acquisition outcomes. This includes defining the target architecture, coaching teams through change, and owning the delivery of critical integrations and workflow automations. Key responsibilities Architecture and modernization • Define a target architecture that connects CRM/business systems, LOCALiQ's AdTech platform, data warehouse/BI, and external publisher APIs into a cohesive ecosystem. • Assess legacy tools and workflows; create pragmatic migration plans that reduce technical debt while minimizing disruption to ongoing campaign operations. • Standardize data models, identifiers, and event flows so customer, campaign, and performance data are consistent across all channels and systems. People and process transformation • Map current people/process/technology interactions across sales, account management, ad operations, analytics, and finance, then design improved future-state workflows. • Establish governance for how new products, campaign types, and workflows are introduced, documented, and trained across teams. • Coach teams through the change, translating architecture decisions into simple playbooks and checklists that fit day-to-day work. Hands-on delivery and execution • Lead the design and implementation of integrations between CRM/business systems and LOCALiQ's campaign platform, including campaign setup, pacing, and performance feedback loops. • Configure and, when needed, write code/scripts to orchestrate campaign creation, updates, and reporting across multiple publishers via APIs. • Build and maintain templates, configuration libraries, and automation rules that reduce manual work and errors in campaign onboarding and optimization. Omni-channel optimization and data • Work with product and analytics teams to embed optimization logic (budget allocation, bid strategies, audience rules) into the architecture and workflows. • Ensure reliable collection and normalization of performance data across channels so stakeholders can track CPL, CPA, ROAS, and other key metrics in real time. • Design experimentation and feedback mechanisms so insights from testing feed back into configuration standards and optimization algorithms. Stakeholder leadership • Serve as the technical counterpart to business leaders, translating commercial goals into architectural roadmaps and phased delivery plans. • Facilitate design reviews and decision forums, clearly explaining trade-offs between speed, cost, and flexibility. • Mentor engineers and operations specialists, increasing the organization's ability to own and evolve the architecture over time. Minimum qualifications • 7-10+ years of experience in leading solution architecture teams, AdTech/MarTech engineering, or related technical leadership roles with direct ownership of complex integrations and workflow automation. • 2+ years of experience working with data models, hands-on SQL scripting using BI reporting tools, e.g., Google Data Studio, Microsoft Power BI, or Tableau. • 1+ year of exposure to AI tools that can facilitate legacy systems documentation from source code systems and enterprise wikis. • Proven track record of modernizing legacy systems and processes into modular, API-driven architectures while maintaining business continuity. • Strong hands-on skills with web technologies, APIs, data modeling, and scripting, plus familiarity with major digital advertising platforms and their APIs. • Detailed process knowledge of Quote to Cash within an AdTech / Digital Marketing Agency is beneficial. • Demonstrated ability to lead enterprise cross-functional change, influence without authority, and communicate complex designs to both technical and non-technical stakeholders. #LI-NR2 #LI-REMOTE The annualized base salary for this role will range between $160,000 and $180,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.