Cinch Home Services

Compensation

Full Description

Key Responsibilities: • Campaign Development and Execution: Lead the development and execution of localized field marketing campaigns across different regions, including targeted events, digital advertising, and grassroots initiatives to generate leads and drive agent engagement with Cinch products. • Sales Enablement: Collaborate closely with Cinch sales teams and partner Real Estate Agents to provide them with effective marketing materials, training, and support to enhance their ability to sell Cinch Home Services solutions. • Market Analysis and Insights: Monitor market trends, competitor activity, and customer data to identify opportunities for optimizing marketing strategies and campaign targeting. • Budget Management: Manage field marketing budget effectively, allocating funds across different initiatives while ensuring ROI and maximizing campaign impact. • Partner Management: Build and maintain relationships with key local partners, including industry associations, community organizations, and event organizers, to leverage opportunities for promotion and outreach. • Performance Measurement and Reporting: Track campaign performance using relevant metrics, analyze results, and provide actionable insights to inform future marketing strategies. • Perform other duties as assigned Required Skills and Experience: • Bachelor’s degree in Marketing, Sales, Business, or related field • 8+ years in marketing and sales experience • Proven experience in building and launching effective field marketing and enablement programs and strategies, preferably within the real estate industry • Strong understanding of marketing principles and campaign management techniques • Excellent communication, interpersonal, and presentation skills • Ability to analyze data and translate insights into actionable marketing strategies • Experience managing budgets and optimizing marketing ROI • SEO, PPC, CRM tools, marketing automation, or analytics platforms