CIGC / Visionary ASC

Compensation

Full Description

BRAND COMMUNICATIONS MANAGER CIGC – The Center for Innovative GYN Care | In collaboration with Visionary ASC Location: Hybrid / Remote Type: Full-Time Salary: $120,000–$135,000 ABOUT CIGC CIGC is a nationally recognized leader in advanced minimally invasive gynecologic surgery. In collaboration with Visionary ASC, CIGC delivers comprehensive, high-acuity gynecologic care through a value-based ambulatory surgery center model focused on safety, superior outcomes, and patient affordability. CIGC’s work is grounded in peer-reviewed research, proprietary surgical techniques, and real-world outcomes data that are shaping the future of gynecologic surgery. With over 7,800 peer-reviewed patient cases and documented results that exceed national benchmarks, CIGC represents a new standard in specialty surgical care. ROLE OVERVIEW We are seeking a Brand Communications Manager to lead CIGC’s external voice across patient, physician, and strategic partner audiences. This role is responsible for translating complex clinical expertise, surgical innovation, and value-based care outcomes into clear, credible communications that position CIGC and Visionary ASC as national leaders in advanced gynecologic care. This is a senior, hands-on role for a communications professional who understands healthcare, values clinical credibility, and can drive reputation-led growth. The ideal candidate brings deep experience in healthcare or medical communications and thrives in a mission-driven environment where outcomes matter. KEY RESPONSIBILITIES Brand Strategy & Content Development • Develop and execute brand-aligned messaging across web, social media, public relations, and earned media channels • Ensure consistent voice and positioning across all CIGC and Visionary ASC platforms and communications • Create and maintain brand guidelines, messaging frameworks, and editorial standards Clinical & Thought Leadership Communications • Translate advanced surgical techniques, clinical outcomes data, and value-based care models into compelling patient- and physician-facing content • Collaborate closely with clinical leadership to ensure accuracy, credibility, and appropriate clinical context in all materials • Support amplification of peer-reviewed research, clinical publications, and speaking engagements Public Relations & Media • Develop and manage PR strategy and media outreach related to clinical innovation, surgical outcomes, and organizational milestones • Cultivate relationships with healthcare media, trade publications, and industry journalists • Prepare media materials including press releases, talking points, and executive communications Physician & Partner Communications • Support physician recruitment and onboarding through professional-grade communications and collateral • Develop materials for ASC expansion, collaborative physician models, and external strategic partnerships • Create professional-facing content for referring physicians, health systems, and organizational partners Digital Strategy & SEO • Oversee SEO-informed content strategy to drive organic growth across digital platforms • Manage long-form and evergreen content development tied to clinical authority and domain expertise • Monitor digital performance metrics and optimize content strategy based on data QUALIFICATIONS Required • 5+ years of experience in healthcare, medical, or life sciences communications • Demonstrated ability to translate complex clinical information into clear, accurate, and engaging messaging for diverse audiences • Strong writing, editing, and content strategy skills with a portfolio of relevant work • Direct experience working with physicians, clinical leaders, or healthcare executives • Excellent project management and organizational skills with the ability to manage multiple priorities Preferred • Experience in outcomes-driven, value-based care, or ambulatory surgery center environments • Background in surgical or specialty care communications • Familiarity with SEO strategy, healthcare media relations, and digital content analytics • Experience developing physician recruitment or B2B healthcare communications COMPENSATION & BENEFITS This position offers a competitive compensation package designed to attract experienced healthcare communications professionals. Base Salary: $120,000 – $135,000 annually, commensurate with experience Performance Bonus: Optional 10–15% annual bonus tied to communications impact and execution milestones Incentive Structure: This role does not include commission or sales-based incentives WHY JOIN CIGC This role offers a rare opportunity to work directly with clinical leaders who are redefining how advanced gynecologic surgery is delivered in the United States. CIGC’s model is producing measurably better outcomes, lowering costs for patients and payers, and creating a sustainable path forward for specialty surgical care. As Brand Communications Manager, you will help shape a national narrative grounded in real clinical performance, peer-reviewed evidence, and a value-based care model that is gaining attention across the healthcare industry. You will have a direct impact on how CIGC’s mission reaches patients, physicians, and partners. HOW TO APPLY Qualified candidates should submit a resume, cover letter, and two to three relevant writing samples demonstrating healthcare or clinical communications expertise. Applications will be reviewed on a rolling basis. Job Type: Full-time Pay: $120,000.00 - $135,000.00 per year Benefits: • 401(k) matching • Dental insurance • Health insurance • Paid time off • Retirement plan • Vision insurance Work Location: Hybrid remote in Rockville, MD 20852