Chronic Care IQ

Compensation

Full Description

Job Title: Marketing Director Company: ChronicCareIQ Location: Alpharetta, GA Reports To: Chief Growth Officer ABOUT CHRONICCAREIQ: ChronicCareIQ is a rapidly growing, award-winning, healthcare technology company with an engaging culture that is making a real difference for doctors and patients nationwide. Join our team and youll be part of the top half of the Inc. 5000 in 2024 and the 270th fastest growing software company in the nation. Our mission is to Relieve Suffering - in your role, every day, youll be making a meaningful difference in real peoples lives. POSITION OVERVIEW: The Marketing Director is a hands-on, strategic leader responsible for building the marketing function at a B2B healthcare SaaS company. This role will own the full marketing stackfrom brand positioning and messaging to lead generation and digital execution. The Marketing Director works cross-functionally with Sales, Product, and Customer Success teams to ensure marketing supports business growth, customer engagement, and product adoption. ESSENTIAL DUTIES & RESPONSIBILITIES: Own and execute the companys marketing strategy, aligned with business goals Build brand messaging, voice, positioning, and foundational materials Develop and manage demand generation campaigns, including email, paid search, and content marketing Create and maintain sales enablement tools like presentations, one-pagers, and case studies Write and manage web content, blog posts, landing pages, and digital ads Manage and report on campaign performance using platforms like Google Analytics and HubSpot Optimize SEO, paid media, and conversion funnels for lead capture Oversee website performance and improvements Monitor industry trends and competitor positioning Build internal alignment across teams by clearly communicating marketing plans and performance Lay the foundation to scale the marketing function as the company grows, implementing and leveraging AI wherever appropriate KNOWLEDGE & REQUIREMENTS: Strong understanding of B2B SaaS marketing, especially in healthcare or health tech Full-stack marketer: strategic thinker with execution skills in content, brand, and demand generation Proficient in HubSpot, Google Analytics, Google Ads, LinkedIn Ads, and SEO tools Excellent copywriting and communication skills Passion for incorporating AI in all marketing activities Ability to work independently and manage multiple projects under tight deadlines Comfortable operating without an existing team or established processes EDUCATION & EXPERIENCE REQUIREMENTS: Minimum 6 years of professional B2B marketing experience, preferably in SaaS Experience in healthcare or health tech marketing strongly preferred BS/BA degree in Marketing, Communications, Business, or equivalent WHAT WE OFFER: Competitive salary and benefits package including 401k match, stock options, full healthcare, vision, dental, disability and parental leave. Flexible work environment with regular work from home days. Opportunities for professional growth and advancement. A collaborative and innovative office environment. The chance to make a meaningful impact on healthcare and patient outcomes. APPLICATIONS: If you are a dedicated professional with a passion for growth and impact, we encourage you to apply for the Marketing Director role at ChronicCareIQ. Please submit your resume and a cover letter outlining your relevant experience and why you believe you are the ideal candidate for this position to dhenriksen@chroniccareiq.com. ChronicCareIQ is an equal opportunity employer, and we welcome candidates from all backgrounds to apply. We look forward to considering your application and the possibility of you joining our team to help us shape the future of healthcare.