CFRA

Compensation

Full Description

Digital Marketing Manager Department: Marketing Employment Type: Full Time Location: Remote US Compensation: $90,000 - $125,000 / year Description CFRA is looking for a strategic and results-oriented Digital Marketing Manager to lead our digital presence and outreach initiatives. With your extensive skills and experience in account-based marketing, SEO/SEM, digital advertising, website management, and content optimization, you will drive awareness, engagement, website traffic, and inbound leads, with a focus on quality and increased conversion rates and each stage of the marketing funnel. You will partner closely with CFRA’s marketing leadership to develop and implement a comprehensive digital strategy to achieve the stated goals and lead the day-to-day execution, tracking, reporting, and optimization of the process from end-to-end. Key Responsibilities Oversee day-to-day management and optimization of CFRA web properties including seamless user-journeys and value-added content Develop an organic search (SEO) strategy that is targeted, monitored, and optimized on an ongoing basis Manage and optimize paid lead generation strategies (ABM, SEM, social, native advertising, etc.) to drive high quality inbound leads Identify and utilize AI tools for content generation, personalization, and performance optimization Manage advertising spend within budget with a focus on efficiency of spend and velocity of conversion Develop site localization and optimization strategy for Europe and Asia Ensure relevant content, graphics, videos etc. are fresh, on-brand, and updated regularly Conduct ongoing research (keyword, competitive, etc.) to inform, organic, paid, localized, and content strategies Conduct ongoing optimization of site design, content structure, and user experience by leveraging competitive analysis, best practices, analytics, and customer feedback Conduct regular site audits to identify and address technical SEO issues Report regularly on all facets of site and search performance Maintain strong market intelligence, keeping up to date on financial trends and competitors REQUIREMENTS Bachelor’s degree in business, marketing or related field 7+ years of relevant, progressive B2B experience in digital marketing Demonstrated experience in the financial services (wealth management industry preferred) Expert level knowledge of ABM, SEO, and SEM Expert level knowledge of analytic tools including Google (Analytics, Tag Manager, Search Console), and SEMRush Demonstrated proficiency key tools and platforms including Foundry/Triblio, Salesforce/Pardot, Hootsuite, WordPress, Adobe Analytics, and LinkedIn Deep understanding of UI/UX principles, site architecture, and visual design Excellent written, oral, and presentation skills Highly analytical and data driven High attention to detail Flexible, adaptable, and able to perform duties in an ambiguous environment Benefits 20 days of Vacation 8 Sick Days 1 paid volunteer day 10-11 Holidays a year Health, Dental, & Vision Insurance Company paid Life & Disability Insurance Competitive Pay Annual Performance Bonus 401K Match