CFA Institute

Compensation

Full Description

Do you thrive on shaping high-impact paid media strategies across global markets? Can you lead multi-channel campaigns that drive both brand influence and business results? Ready to manage multimillion-dollar budgets and deliver marketing excellence at scale? CFA Institute is looking for a Paid Media Manager to lead integrated paid media efforts across search, display, programmatic, and other key digital channels. This is a high-visibility, high-impact role for a strategic thinker and experienced operator with strong technical expertise and a passion for results. Sitting within the Global Brand Marketing team, you'll collaborate with cross-functional partners to amplify brand visibility, acquire new customers, and support retention across the customer journey. What You'll Do • Lead, manage, and execute integrated digital marketing campaigns and brand activations across global paid media channels • Develop paid media strategies aligned with brand standards and marketing objectives • Manage agency and partner relationships for media planning and buying across search, social, direct, and programmatic display • Conduct audience research and analysis to define targeting and channel mix • Optimize campaigns to improve performance and deliver against key KPIs • Guide a team of paid media specialists responsible for media buying, campaign execution, and reporting • Monitor campaign effectiveness and produce reporting for stakeholders across the business • Manage paid media budgets exceeding $10M, ensuring effective spend allocation and ROI • Collaborate with integrated marketing, customer experience, and product teams to support business and brand goals What We're Looking For • Proven experience in paid media leadership roles, ideally in both planning and buying functions • Deep understanding of audience targeting, media performance metrics, and channel strategy • Experience using paid media tools and platforms for planning, buying, and optimization • Strong analytical skills and the ability to translate data into actionable insights • Effective communicator and cross-functional collaborator with a track record of stakeholder engagement • Experience managing budgets and reporting on financial performance • Knowledge of advertising regulations and brand safety standards • Background in digital channels including display, video, native, and paid social strongly preferred • Bachelor's degree in marketing, communications, or a related field (or equivalent experience) Why Join Us • Lead high-visibility, globally scaled campaigns that directly support mission-driven work • Collaborate with smart, engaged colleagues across marketing, product, and strategy • Join a respected brand with strong market recognition and a growing global presence • Shape the future of how our brand connects with key audiences across paid media channels • Enjoy comprehensive benefits, a supportive work environment, and clear growth opportunities At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $100,000 - $120,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package. About CFA Institute CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like: • Comprehensive health coverage for you and your family • Generous leave and time off • Competitive retirement plans • Flexible work options • Wellness, education, and support programs If you feel this opportunity could be the next step in your career, we encourage you to click "Apply" and complete our three-minute application. Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X. Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted. We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location. If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to humanresources@cfainstitute.org noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences. Our application is not compatible with Internet Explorer (IE). We recommend using Chrome.