Cerby

Compensation

Full Description

About the Role We’re looking for a Senior Event Marketing Manager to design and execute our global events strategy – both in-person and virtual. This role will be critical in building Cerby’s presence in the market, driving pipeline, strengthening relationships with customers and partners, and creating memorable brand experiences. You’ll own the end-to-end process: from strategy and planning to execution and measurement. You’ll collaborate closely with Demand Generation, Product Marketing, SDRs, and Sales to ensure events are tightly aligned with Cerby’s go-to-market goals. What You’ll Own Event Strategy & Planning Develop Cerby’s annual events strategy, including tradeshows, partner events, hosted field events, and executive experiences. Partner with sales and marketing leadership to prioritize events that maximize pipeline impact. Execution & Project Management Lead all logistics, vendor management, contracts, and budget tracking for events. Manage pre- and post-event campaigns in partnership with demand gen and SDR teams to ensure follow-up and pipeline acceleration. Drive brand consistency across all event experiences, from booth design to content to swag. Measurement & Optimization Closely track KPIs for events (pipeline creation, leads generated, MQL conversion, and most importantly ROI) and report on performance. Continuously optimize event strategy based on results and feedback. Cross-Functional Collaboration Work with Product Marketing to bring compelling storytelling and thought leadership to events. Partner with Sales to ensure field teams are enabled for maximum impact. Work with Sales and Customer Success to identify and target key accounts and customers, setting up meetings to leverage events for lead gen. Collaborate with partners on co-marketing opportunities at industry events. Work with SDRs to nurture leads through follow-up campaigns and track their progress through the funnel. Qualifications 6+ years of B2B marketing experience with a focus on events (SaaS or cybersecurity experience preferred). Proven success managing both large industry trade shows and intimate field events. Strong project management and organizational skills – able to juggle multiple events and stakeholders at once. Experience negotiating with vendors, managing budgets, and driving measurable ROI from events. Creative mindset with an eye for detail and brand-building. Excellent communication and collaboration skills, with the ability to influence across teams. Comfortable thriving in a fast-paced, early-stage environment.