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The Director of Marketing will lead the strategy, execution, and performance measurement of hospital-focused marketing initiatives. This role involves collaborating cross-functionally to create compelling value propositions and develop integrated campaigns to drive awareness and generate qualified leads.
Candidates should have a bachelor's degree in Marketing, Business, Healthcare Administration, or a related field, with an MBA preferred. A minimum of 8 years of progressive marketing experience, including at least 2 years in a leadership role, is required, along with a background in healthcare or medical technology.
DIRECTOR OF MARKETING – (REMOTE) CDL Nuclear Technologies, LLC Are you a strategic leader who thrives on building impactful go-to-market strategies? Do you want to play a critical role in shaping how hospitals discover and adopt life-saving cardiac imaging solutions? If so, CDL Nuclear Technologies is looking for you. Job Details: Full-Time | Salaried Position with Benefits & Comprehensive Bonus Program Reports Directly to the Vice President of Marketing JOIN US If you are passionate about shaping the future of healthcare marketing and want to make a tangible impact on patient care, we invite you to apply and be part of CDL’s journey. About Us Since 1992, CDL Nuclear Technologies has partnered with more than 850 healthcare facilities nationwide to deliver advanced imaging services that transform patient care. With operations in over 30 states and growing every month, CDL is one of the fastest-growing diagnostic imaging providers in the country. We are committed to meeting the evolving needs of our customers while driving innovation, efficiency, and clinical value in healthcare delivery. THE ROLE We’re seeking a Director of Marketing to spearhead our efforts in the hospital segment—a high-potential, underpenetrated market. This is a rare opportunity to shape CDL’s brand presence, refine customer engagement strategies, and deliver measurable impact in one of healthcare’s most strategic growth areas. Reporting directly to the Vice President of Marketing, you’ll lead strategy, execution, and performance measurement of hospital-focused marketing initiatives. You’ll collaborate cross-functionally to create compelling value propositions, develop integrated campaigns, and enable sales teams to win new hospital partnerships. WHAT YOU’LL DO * Strategic Leadership: Develop and own the hospital marketing strategy, aligning with CDL’s commercial objectives. * Market Insights: Leverage research and industry trends to deeply understand hospital decision-making and unmet needs. * Campaign Execution: Launch integrated digital, print, and event-based campaigns that drive awareness and generate qualified leads. * Content Creation: Produce case studies, thought leadership, white papers, and webinars that showcase CDL’s clinical impact. * Sales Enablement: Equip sales teams with hospital-specific messaging, pitch decks, and training to maximize engagement. * Performance Tracking: Build dashboards and track KPIs to measure success and inform future strategy. WHAT YOU BRING * Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field (MBA preferred). * 8+ years of progressive marketing experience, with at least 2 in a leadership role. * Background in healthcare or medical technology (hospital segment experience strongly preferred). * Strong commercial acumen and proven success developing go-to-market strategies. * Excellent communication and stakeholder engagement skills. * A data-driven mindset with the ability to translate insights into action. * Comfort working in a fast-paced, entrepreneurial environment. WHY CDL NUCLEAR? This is a great opportunity to join a well-established, national healthcare company that is investing in its next phase of growth. At CDL, we believe in rewarding hard work, empowering innovation, and supporting career growth. * Competitive pay * Medical, Vision, and Dental Benefits * Short-Term Disability * Company Paid Long-Term Disability * Company Paid Life & AD&D Insurance * 401K (with match) * Employee Discounts * Employee Referral Program * Paid Holidays * PTO * Company Paid Overnight Per Diem * Hands-on training, development, and advancement opportunities CDL NUCLEAR TECHNOLOGIES IS AN EQUAL OPPORTUNITY EMPLOYER. ALL EMPLOYMENT DECISIONS ARE MADE BASED ON QUALIFICATIONS, MERIT, AND BUSINESS NEEDS.
This job posting was last updated on 10/4/2025