via Workday
$108K - 169K a year
Transform marketing and digital behavioral data into actionable insights and design executive dashboards.
Advanced data analysis skills with proficiency in SQL, Python, cloud data platforms, and data visualization tools.
Career Area: Technology, Digital and Data Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Role Summary: The successful candidate will combine advanced data analysis skills with deep business acumen to transform complex Marketing & Digital Behavioral datasets such as GA4/Big Query, Paid Media, Social into actionable insights that improve business decision making, Cat.com strategy & performance. This position requires a technically sound analyst who can learn the business & marketing data flows quickly and tell data stories through compelling visualization & reporting solutions that align with data quality and reporting standards. The person will be a key member of Cat Digital’s Global Marketing & Brand organization, driving the next generation of data-driven marketing at Caterpillar. This role will focus heavily on marketing data insights, analytics, and reporting to support marketing strategies in close partnership with Enterprise Marketing and Cat.com Strategy & Digital Product teams. What You Will Do Partner with Enterprise Marketing and Digital Product teams to translate complex business questions into clear analytical frameworks and scalable data solutions that support cat.com strategy and performance. Transform large, multi-source datasets (Digital Behavioral, Marketing, Transactional, and Master Data) into actionable insights that uncover user behavior patterns, trends, risks, and growth opportunities. Lead deep-dive analyses of cat.com data to identify how users engage, convert, and move through digital experiences — and translate findings into compelling narratives that drive business decisions. Design and deliver executive-ready dashboards and reporting (Tableau or Power BI) that go beyond metrics to tell a cohesive story about performance, user behavior, and optimization opportunities. Develop and maintain automated data pipelines using SQL, Python, and cloud data platforms (Snowflake preferred) to ensure accurate, scalable, and timely insights. Support the integration of business unit data into centralized marketing and digital reporting environments to enable a unified view of customer and web performance. Establish and uphold standards for data quality, metric definitions, and reporting consistency across digital properties. Collaborate with data engineers and data scientists to incorporate advanced analytics, automation, and AI-driven capabilities that enhance KPIs and decision intelligence. What You Have: Accuracy and Attention to Detail: Understanding the necessity and value of accuracy; ability to complete tasks with high levels of precision. Business Data Analysis: Knowledge of business data analysis; ability to collect, identify, analyze and interpret business data using various kinds of techniques to meet business needs and requirements. Business Assessment: Knowledge of the activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications. Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project. Technical Writing/Documentation: Knowledge of technical writing; ability to write technical documents such as manuals, reports, guidelines or documents on standards, processes and applications. Product Design and Development: Knowledge of product features; ability to design, build, and develop a new product, technology, or service from concept through to production. Consideration For Top Candidates: Business Data Analysis & Visualization: Highly skilled in using SQL, Cloud Data Services (Big Query, GA4, Snowflake), Data Visualization Platforms (Tableau, Power BI, Looker Studio), Python, Office365. Familiarity with Data Science and AI solutions. Research Analysis: Knowledge of concepts, methodologies and methods of research analysis: ability to locate, interpret and evaluate research findings compiled and documented by others. Accuracy and Attention to Detail: Understanding the necessity and value of accuracy, ability to complete tasks with high levels of precision. Digital project management skills and familiarity with Agile development and supporting platforms (Azure DevOps, Adobe Workfront). Effective Communications: Excellent oral and written communication skills. Demonstrated ability to effectively communicate and collaborate with internal and external business partners including senior leaders. Excellent human relations skills to develop a collaborative environment with leadership and key stakeholders. Business Assessment: Knowledge of activities, tasks, practices and deliverables for assessing and documenting business opportunities; ability to assess the benefits, risks, and success factors of potential applications. Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis. Top Candidates Will Also Have Previous experience with Web & App Analytics Familiarity with Salesforce CRMi Platform & Objects Familiarity with Google Cloud Platform Products Familiarity with Paid Media Platforms Familiarity with Python Data Analysis and Science Libraries Additional Details Preferred Work Locations: Peoria, IL; Chicago, IL; Dallas TX Relocation assistance is not available Travel: less than 10% This position requires working onsite five days a week. What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act. Summary Pay Range: $108,318.00 - $169,060.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees This position requires working onsite five days a week. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. Posting Dates: February 27, 2026 - March 8, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community. There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar. Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
This job posting was last updated on 2/27/2026