CareQuest Institute for Oral Health

Compensation

Full Description

Description: • Develop and execute a comprehensive content strategy aligned with brand and business goals. • Create and manage content calendar; oversee creation, editing, and publishing across web platforms. • Collaborate with internal stakeholders and subject matter experts to ensure content accuracy and compliance. • Work with CX team to develop audience segmentation strategies and personalize content based on user behavior and preferences. • Implement and manage content governance workflows including version control, approval processes, and compliance tracking. • Conduct keyword research, competitive analysis, and SEO audits to identify opportunities for growth. • Optimize on-page elements including metadata, headers, internal linking, and content structure. • Monitor and improve site performance, page speed, and mobile usability in collaboration with web developers. • Stay current with SEO tools, algorithm updates, AI advancements, and industry best practices; integrate into SEO workflows. • Conduct content audits to identify outdated or underperforming pages and execute pruning or historical optimization. • Track and report on key SEO and content performance metrics using tools like Google Analytics and Google Search Console. • Provide actionable insights and recommendations to improve organic visibility, engagement, and traffic forecasts. • Apply A/B testing, CRO techniques, and attribution modeling to understand SEO’s impact across the customer journey. • Coordinate with marketing, product, compliance, and IT teams and with external vendors or agencies for technical or content enhancements. • Ensure content adheres to regulatory and ethical standards as required by Delta Dental of Massachusetts. Requirements: • Bachelor’s degree in marketing, Communications, Digital Media, or related field. • 5+ years of experience in SEO content strategy, digital marketing, or content management. • Proficiency with CMS platforms (preferably Sitecore) and experience with WordPress or similar CMS. • Proficiency with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console). • Strong editing and proofreading skills with an eye for detail. • Data-driven mindset with ability to interpret data and generate actionable insights. • Familiarity with AI-powered tools for content creation, optimization, and trend analysis. • Knowledge of A/B testing and conversion rate optimization (CRO) and attribution modeling. • Strong communication and collaboration skills; experience working cross-functionally with data, design, product, compliance, and IT teams. • Experience coordinating with external vendors or agencies for SEO audits, content creation, or technical enhancements. • Preferred: Experience working in a regulated industry (insurance or healthcare preferred). • Preferred: Familiarity with accessibility standards (WCAG) and content governance. • Preferred: Understanding of customer journey and user intent. • Preferred: Experience with HTML/CSS and basic web development concepts. Benefits: