CareFirst BlueCross BlueShield

Compensation

Full Description

Resp & Qualifications PURPOSE: The Strategic Communications Director plays a critical leadership role in advancing CareFirsts mission through clear, effective, and timely communications. This position is responsible for shaping and executing enterprise-wide communications strategies that support organizational priorities, strengthen understanding and engagement, and protect and enhance CareFirsts reputation. Working closely with executive leadership and key stakeholders, the Director provides strategic counsel and hands-on leadershipparticularly in fast-moving or high stakes situationsto ensure messages are well considered, appropriately approved, and delivered with impact. The role oversees a team responsible for the development and management of internal and external communications channels, creative and production efforts, and major events, while ensuring communications programs are measurable, within budget and aligned to the needs of diverse audiences. Essential Functions • Own corporate level communications from strategy through execution. Develops, plans and coordinates the delivery of corporate level communications to customers and across the company, including company newsletters, meetings and more. • Plan and execute innovative communications approaches and strategies for amplifying executive visibility and company positioning to maximize reach, resonance and sentiment. Acts as a company spokesperson and lead point person on executive event support and media interactions that help promote and/or impact the organization. • Develop a set of key performance indicators upon which communications activities can be measured. Oversee the continuous enhancement of communication capabilities, tactics and materials based on lessons learned. Amplify communications team activity, value and impact to key stakeholders. • Coordinate the content development, proofing and approval process for company communications and event support. • Develop crisis communications plans in collaboration with teams across the company. Acts as the communications coordinator when crisis communications are required. • Oversees brand compliance, ensuring brand standards are communicated and maintained. • Manage projects, budget and support from vendors as an extension of team capacity and expertise. • Lead and develop team in daily activities, providing timely feedback and maintaining a high-performing team environment. Qualifications Education Level: Bachelor's Degree in English, Business, Communications or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience. Experience: 11 years' communications experience. 3 years' management experience. Preferred Qualifications • Master's Degree • Certified Communications Management Professional (CMP) Knowledge, Skills And Abilities (KSAs) • Ability to conduct online research • Proficient in Microsoft Office applications • Strong proofreading and editing skills • Ability to maintain effective interpersonal relationships • Excellent communication skills both written and verbal • Ensure strong partnership with legal department, to assure business and policy priorities are aligned from a communications perspective Travel Requirements • Estimated Amount: 10% • Two annual conferences and other marketing events and activities Salary Range: $132,640 - $246,213 Salary Range Disclaimer The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements). Department Public Relations & Media Equal Employment Opportunity CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Where To Apply Please visit our website to apply: www.carefirst.com/careers Federal Disc/Physical Demand Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Physical Demands The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted. Sponsorship in US Must be eligible to work in the U.S. without Sponsorship