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Capchase

Capchase

via Ashby

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Head of Marketing

Anywhere
full-time
Posted 9/15/2025
Direct Apply
Key Skills:
B2B Fintech
Vendor Finance
Channel-Driven SaaS Marketing
Partner Programs
Account-Based Marketing
Campaign Execution
Strategic Planning
Storytelling
Content Creation
Sales Enablement
MDF Programs
Channel Marketing
Industry Events
Data-Driven Mindset
CRM
Marketing Automation

Compensation

Salary Range

$Not specified

Responsibilities

The Head of Marketing will define and execute Capchase’s marketing strategy aligned to origination and revenue goals, while establishing board-level reporting on marketing’s impact. This role involves launching co-marketing programs, building account-based campaigns, and driving external thought leadership.

Requirements

Candidates should have proven experience in B2B fintech or vendor finance marketing, with a track record of executing partner and account-based marketing programs. A data-driven mindset and strong storytelling skills are essential for success in this role.

Full Description

Capchase is the #1 platform for vendor financing in tech. We help software and hardware vendors offer flexible installment payments as part of the sales process, improving conversion rates and cashflow. We provide an awesome buyer experience. Capchase was founded in 2020 and is headquartered in NYC. We’ve provided over $2.5B in funding to thousands of companies and operate in the US and Europe. We are backed by QED (Nubank, Klarna), 01 Advisors (Tipalti, MasterClass), Bling Capital (Airtable, GitLab, Lyft, Square), SciFi (Stripe, Brex), Caffeinated Capital (Opendoor, Airtable), Thomvest, Invesco and many other leading investors. Some of our achievements: ➡ Supporting thousands of software companies and software buyers 👫 80 Capchasers representing 15+ nationalities 🌎 Active in 8 markets 📈 Top Decile Growth 🏅 Ranked #1 across B2B BNPL In December 2024 we reached the top of the Installment Payment, BNPL category on G2, #1 in B2B. Why work with us? Help accelerate an industry! At Capchase, we are transforming how software and tech-enabled hardware equipment gets financed, we move and innovate fast. We’re always looking for the brightest minds to join us. We’re a diverse team of 15+ nationalities with a shared passion for helping innovative companies thrive. Join the climb with us! About the Role Capchase is scaling loan origination volume and has an opportunity to be the largest lender in the space over the next 24mos. We operate a lean GTM model with a defined set of OEMs, VARs, and MSPs as named accounts, supported by a BD and account management team (no SDRs). We’re hiring a Head of Marketing to lead this rebuild — a strategic, hands-on operator who can design the playbook, execute campaigns, and directly influence origination volume. Key Responsibilities Strategy & Leadership Define and execute Capchase’s marketing strategy aligned to origination and revenue goals. Establish board-level reporting on marketing’s impact (sourced/influenced pipeline, CAC efficiency). Create the marketing vision and direction for Capchase. Partner & Account-Based Marketing Launch and scale co-marketing programs with top OEM/VAR/MSP partners (including MDF pilots). Build account-based campaigns into named accounts to increase engagement and penetration. Content & Communications Develop partner collateral, customer case studies, vertical one-pagers, and sales enablement materials. Drive external thought leadership through press, newsletters, and events. Work cohesively with product teams to bring a strong product-marketing voice to the organization. Events & Sponsorships Incubate Capchases’s presence at industry events and with partners. Build repeatable field marketing playbooks with partners. Competencies & Experience Proven experience in B2B fintech, vendor finance, or channel-driven SaaS marketing. Track record of building and executing partner/ABM programs that directly drive pipeline. Comfortable as a player–coach: hands-on campaign execution + strategic planning. Strong storytelling and content creation skills (case studies, thought leadership, sales enablement). Familiarity with MDF programs, channel marketing, and industry events. Data-driven mindset — fluent in CRM/marketing automation, pipeline reporting, and ROI analysis. Gritty and entrepreneurial — thrives in a lean environment where impact > headcount. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

This job posting was last updated on 9/16/2025

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