via Remote Rocketship
$166000K-214000K a year
Lead and execute creative lifecycle campaigns with a focus on brand and performance balance.
Requires 10+ years in creative leadership with lifecycle or CRM marketing experience and team management skills.
Job Description: • Lead Lifecycle Campaigns • Own the creative development of Canva’s lifecycle campaigns, from idea to execution • Deliver bold, personalised campaigns across email, in-app, and beyond • Balance magical thinking with data-driven precision to engage new and returning users • Bring fresh creative approaches while scaling high-volume production • Translate lifecycle marketing goals into clear briefs and standout creative • Elevate how the Canva brand shows up across our lifecycle channels • Lead, mentor, and inspire a multidisciplinary creative team • Create a safe, inclusive, and high-performing team culture • Use narrative, design, and messaging to drive instant engagement Requirements: • 10+ years in creative leadership roles, with strong experience in lifecycle or CRM marketing • Proven success creating effective, high-volume campaigns that balance brand and performance • Experience managing and mentoring creative teams • Deep understanding of customer journeys, audience segmentation, and personalisation • Experience working across channels including email, in-app, and push Benefits: • Equity packages - we want our success to be yours too • Health benefits plans to support you and your wellbeing • 401(k) retirement plan with company contribution • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
This job posting was last updated on 2/25/2026