Cambium Learning Group

Compensation

Full Description

Description: • Own state-specific funnel goals and connect marketing and sales objectives into actionable demand generation strategies • Build and execute multi-channel demand gen campaigns (leveraging digital paid media programs and digital channels) to fill the funnel, nurture leads, and accelerate opportunities to close • Partner with sales leadership to define account prioritization, state-specific funding and legislation plays, and pipeline acceleration tactics • Measure program performance, pipeline contribution, and ROI; optimize campaigns to exceed KPIs • Manage a team of regional and field marketing professionals to deliver localized demand gen, field marketing programs, and presales support • Develop state-specific marketing plans that reflect buyer dynamics, funding cycles, competitive pressures, and customer needs • Ensure regional messaging aligns with corporate brand while resonating with local decision-makers • Maximize the impact of field events, trade shows, conferences, and digital activations to generate pipeline and advance opportunities • Partner with the VP of Sales and Regional Sales Directors and managers to co-develop state strategies and jointly aligned marketing/sales activities • Provide sales with targeted tools, content, and insights that enhance positioning in competitive cycles • Drive alignment through shared KPIs, joint pipeline reviews, and integrated planning • Curate and adapt regional content (case studies, guides, landing pages, presentations) that fuels demand generation and supports the full buyer journey • Collaborate with national marketing, demand gen, and product marketing teams to activate corporate-led campaigns locally • Leverage experience with ABM to align with central programs, ensuring regional activities support account-focused strategies when appropriate • Inspire, coach, and develop a high-performing regional demand gen and field marketing team • Allocate resources effectively and remain agile in response to shifting state or account priorities • Foster a culture of collaboration, accountability, and innovation across sales and marketing, including customer success as appropriate Requirements: • Bachelor’s degree in marketing, business, or related field (MBA preferred) • 8+ years in B2B marketing with proven demand generation and field marketing expertise • Demonstrated success in building regional programs that deliver measurable pipeline growth and bookings • Experience working with ABM programs (in partnership with corporate teams) highly preferred • Background in K–12 software/services is a plus • Willingness to travel up to 10% • Track record of delivering regional demand gen programs that directly drive pipeline and revenue • Exceptional experience in multi-channel campaign development (events, digital, content, partnerships) • Exposure to ABM strategy and execution and measurement of ROI • Data-driven mindset with ability to analyze pipeline performance, measure ROI, and optimize campaigns • Proven leadership, collaboration, and communication skills • Proficiency with Salesforce, marketing automation, and related tools • Creative, results-driven problem solver with ability to thrive in fast-paced environments. Benefits: • Remote First Work Environment • Reimbursement to help cover the cost of setting up your home or remote office