via Greenhouse
$90K - 100K a year
Develops and executes sales strategies, manages client portfolios, and analyzes industry trends to meet revenue goals.
Requires 3-5 years in CPG sales, understanding of retail distribution, and strong analytical and communication skills.
Who We Are At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and associations with our operating partners, C.A. Fortune and C.A. Ferolie, we have built brand value that is unlike any other in the CPG industry. What We Do Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline. We have more than 300 associates and multiple offices throughout the country. We represent top brands in many categories such as confection, snack, grocery, beverage, frozen, dairy etc. Overview of the Role The Business Development Manager develops strategic business plans that integrate client goals with the retail customer’s goals to develop a winning sales strategy for clients, retail partners, and C.A. Carlin. This role will be an integral part of, developing, building, and maintaining credible and long-term Client relationships and retail partner relationships. Remote but must be local to NorCal to travel to regional C-Store retailers Salary range $90,000 - $100,000 based on experience, qualifications and skills Travel requirements: 20% - 30% to attend all major Industry shows as deemed necessary by leadership (i.e. Expo East & West, Fancy Food Shows, Distributor Shows, etc.) What You’ll Do at C.A. Carlin Achieves the sales objectives for each client responsible for and the sales objective of C.A. Carlin Tracks new/lost business against company revenue forecasts and goals and proposes solutions and recommendations that contribute to company’s overall profitability Regularly analyzes trends in client’s business using syndicated data and retailer data Plays a role in securing new business for the agency as well as pitching potential brand partnership opportunities to the executive leadership team Assisting the Director of Business Development in reviewing all potential business leads requiring follow-up Tracks new/lost business against company revenue forecasts and goals and proposes solutions and recommendations that contribute to company’s overall profitability Manages company’s portfolio of clients by updating all pertinent information on a regular and on-going basis Leads and manages all on-boarding functions for both new clients and current clients expanding their business with company, which includes collecting required documents from new clients, communicating new business deals out to appropriate team leads, and setting up national kick-off calls Regularly analyzes trends in the food and beverage industry using syndicated data and research and makes recommendations on key brand relationships to pursue Spearheads strategic projects to improve department processes Manages business leads through various sources such as referrals, emails, and client email inbox Constructs and sends company-wide communications outlining new/lost business What You Should Bring to the Table 3-5 years of consumer-packaged goods experience 2-3 years of sales experience Bachelor’s Degree or higher required Deep understanding of the food and beverage distribution network and retail landscape like Core-Mark, McLane & Pitco Ability to speak to trends in the food and beverage marketplace Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution Forward-looking thinker, who actively seeks opportunities and proposes solutions Creative problem solver who strives for results Highly resourceful team-player, with the ability to also be effective independently Extremely organized and detail-oriented Expert-level written and verbal communication skills Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment Proven ability to build and maintain strong, effective relationships with clients, customers, & colleagues Proficient in Microsoft Office (Outlook, Word, Excel, and Power Point), and Adobe Acrobat You Will Stand Out If You Have 5+ years of extensive experience working closely with NorCal convenience store retailers like Extra Mile Prior experience working with distributors like Core-Mark, McLane and Pitco Preferred 2-3 years of experience working for or with a food & beverage broker/sales agency Prior experience working with and analyzing data from SPINS, Nielsen and/or IRI Perks 16 days of PTO Car allowance Cell allowance Internet allowance 11 paid company holidays per year 2 paid volunteer days per year Bonus eligible 3 months fully paid parental leave (regardless of gender) Medical, dental, and vision Paid company life insurance 401k with company match Summer hours (half day Fridays from Memorial Day thru Labor Day) Work from home flexibility Come As You Are C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.
This job posting was last updated on 12/19/2025