BUCO

Compensation

Full Description

Note: The job is a remote job and is open to candidates in USA. BUCO is a company focused on strategic planning and management in digital marketing. They are seeking a Digital Marketing Manager to develop and implement digital strategies, manage content sourcing, and optimize user experience across various digital channels. Responsibilities • Develop and implement the overall digital and social strategies • Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content • Manage online brand and product campaigns through digital agency brand teams & content managers • Optimize cross-channel user experience for different customer segments • Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels • Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies • Research, recommend, and implement new opportunities to promote the brands via the digital channels • Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system • Look for new opportunities and initiatives to drive brand awareness online • Devise strategies to drive online traffic to the digital customer channels • Analyse and report on all digital campaigns and promotions • Track analyse and report on digital market spend and results on a monthly basis • Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build) • Ability to work with the marketing team and provide input in other areas • Develop and continuously optimize the digital marketing plan in line with brand strategies • Oversee the development, conceptualizing and implementation of all digital marketing campaigns • Ensure all digital marketing initiatives are trackable to overall KPIs • Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows) • Consumer and digital trends monitoring and reporting (including competitor analysis) • Ensure all projects and campaigns are executed within allocated budget and deadline Skills • Bachelor's degree in communications, advertising or related field • 5 to 8 years of experience in advertising or marketing industry • 2 to 5 years of experience in digital marketing, including website content management and/or social media management • Experience in setting up and optimizing Google Adword Campaigns • Working knowledge of HTML, CSS and JavaScript Developments and constraints • Solid knowledge of website analytics tools (e.g.) Google Analytics, Netlsight, Omniture, Webtrends Company Overview • Somos líderes e innovadores en el desarrollo y fabricación de piezas de caucho en el mercado agrícola con presencia en Europa, África, Asia, Oceanía y América. It was founded in 1972, and is headquartered in Belen De Escobar, Buenos Aires, ARG, with a workforce of 51-200 employees. Its website is https://buco.com.ar.