bswift

Compensation

Full Description

Job Description: • Lead strategic efforts to deliver highly personalized experiences for employees and employers through our benefits platform. • Define and execute data-driven campaign strategies leveraging personalization, AI, and behavioral insights to ensure every interaction is tailored to individual needs. • Develop and own personalization and campaign strategy for the benefits platform. • Build and lead a team focused on personalization, segmentation, and lifecycle campaigns. • Collaborate with Product, Data Science, and Engineering to embed personalization into platform experience. • Create personalized campaigns to close gaps in care, drive behavior change, and provide educational awareness. • Drive dynamic content strategies and real-time personalization using behavioral, demographic, and predictive data. • Oversee use of advanced analytics, AI/ML models, and personalization engines. • Ensure compliance with data privacy and security standards while maximizing personalization capabilities. • Define KPIs for personalization and campaign initiatives (e.g., engagement, benefit adoption, retention). • Lead A/B and multivariate testing to refine campaign tactics. Requirements: • 10+ years in leadership roles focused on campaign strategy, personalization, or lifecycle engagement. • Proven experience with personalization platforms and marketing automation tools. • Strong understanding of data-driven campaign design, AI/ML applications, and customer segmentation. • Exceptional leadership, communication, and cross-functional collaboration skills. Benefits: • Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family. • Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles. • Remote first, Office friendly environment! No time to commute? No problem! • Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs. • Professional Development: Opportunities for career growth, including training and access to resources to support your career progression. • Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued. • Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.