via Workable
$50K - 70K a year
Conduct consumer research and competitive benchmarking to support product positioning and business decisions in the aromatherapy and personal care category.
Experience in drafting consumer questionnaires, conducting surveys, and offline store benchmarking in relevant product categories.
About the Role We are looking for a detail-oriented and highly motivated Market Research Analyst to support our expansion into the US aromatherapy and personal care (hair & body) category. The candidate will play a key role in understanding consumer needs and market opportunities, identifying trends, benchmarking competition, and uncovering strategic insights that inform product positioning and business decisions. Requirements- 1. Market research – scan the aromatherapy and personal care (hair + body) spaces in the US: a. Consumer research – draft consumer questionnaires, reach out to consumers via online recruitment portals, run surveys / telephonics. b. Offline – check stores (target list to be shared) to benchmark brands, assortments, pricing. 2. Compile a full fledged research document that shows landscape, consumer perceptions and preferences for us and competition, gaps
This job posting was last updated on 3/1/2026