Bridge

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Bridge seeking a dynamic Director of Brand and Integrated Marketing to lead our brand, narrative, and go-to-market strategy in one of the most transformative areas of advertising today: responsible use of PII data, privacy-first activation, and people-based activation. This leader will be responsible for elevating our brand as a trusted partner in an industry shifting away from cookies and toward transparent, consent-based data use. You’ll own the marketing strategy that positions our solutions as the bridge between consent and performance – helping advertisers, agencies, and brands maximize ROI through people-based measurement and attribution. This is a role for a marketing thought leader who can combine creative storytelling with technical depth – leading a team, aligning cross-functionally and delivering campaigns that inspire confidence, differentiate the company, and accelerate revenue. Key Responsibilities • Strategic Leadership • Define and execute the overall marketing strategy across brand, product, demand generation, and communications. • Continuously monitor emerging trends and competitive dynamics, turning insights into actionable strategies that keep the company ahead of the market. • Position the company as a thought leader at the intersection of consent-based PII data and advertising performance. • Adapt and tailor the company narrative into distinct, resonant messages for different customer audiences (data, enterprise, local business, channel, agency & direct), ensuring relevance and impact across segments. • Translate corporate goals into market-facing campaigns that reinforce our credibility and revenue goals. • Narrative & Brand Development • Own the company’s narrative and messaging framework, ensuring consistency across channels. • Lead creative development of campaigns, content, and digital experiences that elevate our brand and highlight differentiation. • Serve as brand steward, ensuring a cohesive identity across product, events, media, and sales collateral. • Revenue & Growth Support • Partner with sales leadership to design and execute marketing programs that accelerate pipeline creation and conversion. • Provide storytelling, content, and creative assets that empower sales teams to engage enterprise buyers. • Leverage data and insights to optimize campaigns and demonstrate measurable ROI. • Team & Cross-Functional Collaboration • Build, inspire, and mentor a high-performing marketing team. • Collaborate with product, analytics, and client success to translate complex technology into customer-centric stories. • Manage agencies and creative partners to scale execution while maintaining brand control. Qualifications • 5+ years of progressive marketing leadership experience, ideally in ad tech, martech, or data-driven SaaS. • Proven track record developing brand narratives and go-to-market strategies that drove revenue impact. • Strong creative instincts combined with data-driven decision-making. • Experience leading teams and collaborating with senior executives. • Excellent communication skills with the ability to simplify complex ideas for varied audiences. Benefits • An opportunity to work with and directly impact our organization’s growth and revenue. • An opportunity to work with the latest technology. • Professional growth and development. • Competitive salary and compensation structure and benefits. • An enjoyable and evolving culture in a forward-thinking company. Company Description Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has. Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count. Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.