Brand USA

Compensation

Full Description

Title: Manager, Branding & Design Classification: Exempt / Full-Time Department: Marketing Salary Range: $76,000.00 - $114,000.00 Reports To: Director, Branding & Design About Brand USA Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information. Established by the Travel Promotion Act in 2010, over the past decade, Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 8.7 million visitors who spent nearly $29 billion in the United States, generating $63 billion in economic output, and sustaining nearly 37,000 jobs per year. Without any cost to taxpayers, these efforts have generated $8.3 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent. Job Summary The Manager, Branding & Design is responsible for guiding and supporting the successful translation and production of Brand USA’s brand strategy and aesthetic into creative marketing materials across print and digital communications, multimedia, and video productions. This role supports the execution of compelling, brand-aligned visual content for destination branding, trade and consumer campaigns, proprietary platforms, and international initiatives. The ideal candidate brings advanced design skills, demonstrated experience integrating Generative AI into production design workflows, and a player-coach mindset to standardize and teach AI-augmented practices that scale high-quality creative output globally. Portfolio Requirement Candidates must submit a URL link to a digital portfolio demonstrating a strong command of typography and the required design concepts. PDF attachments will not be accepted as a substitute. Essential Functions • Manage the design and production of branded communications across print and digital, including collateral, event graphics, advertorials, email templates, newsletters, presentations, and assets for social media, web, and video • Develop AI-augmented workflows through templates, critique standards, and lightweight training (prompt libraries, workflow playbooks, and QA checklists). • Guide workload distribution among the creative team, prioritizing high-volume needs from Global Trade and international teams • Serve as a key liaison for external creative vendors, providing art direction, branding consistency, and technical guidance on video, motion graphics, and event AV production • Provide creative leadership in visual storytelling, including custom illustrations, iconography, and brand-aligned photography selection • Architect and manage AI-augmented creative workflows using Brand USA–approved tools (e.g., rapid storyboarding, concepting, image editing, and asset exploration) to increase velocity while maintaining strict brand consistency, documented decision-making, and legal compliance. • Partner with the Chief AI Officer to implement and enforce Brand USA governance for visual and image-generation AI tools within the design team, including usage standards, documentation requirements, copyright/licensing checks, and brand safety review gates. • Drive innovation in visual design by evaluating and testing new design technologies to improve team efficiency and output quality. • Support the development of scalable processes for project tracking, asset management, and team coordination to ensure consistency, timeliness, and creative excellence. • Ensure Brand USA’s visual identity is applied with consistency, creativity, and adaptability across all projects and platforms. • Available for occasional after-hours calls and time-sensitive projects. Additional Responsibilities • May be asked to perform additional duties not listed in the job description as required by business needs. Job Qualifications • Bachelor’s degree in graphic design, visual communications, or related field, or equivalent professional experience. • Minimum 6 years of experience in a high-performing in-house creative team or agency setting, with a strong portfolio demonstrating concept-to-completion design work across mediums. • Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop); working knowledge of After Effects and Premiere Pro. • Demonstrated experience using Generative AI in production design workflows. • Working knowledge of copyright, licensing, and brand safety considerations for AI-assisted image creation and editing. • Deep understanding of typography, layout, color theory, and visual hierarchy for both print and digital applications. • Understanding of marketing principles and brand storytelling. • Strong organizational, time-management, and project coordination skills. • Excellent communication and interpersonal skills; comfortable working cross-functionally in a remote environment. • Customer service orientation and ability to support internal stakeholders with a collaborative mindset. • Passion for innovation and design trends; curiosity about how technology can elevate creativity. • A dedicated remote work area that is quiet enough for employees to concentrate is required. Must have homeowner’s or renter’s insurance and the ability to comply with company technology, safety, and health requirements. • Ability to travel on occasion as required to attend meetings and/or events. • Ability to frequently operate a computer and other office productivity machinery. • Ability to lift up to twenty (20) pounds. • Ability to perform the essential functions with or without a reasonable accommodation. • May require more than forty (40) hours per week to perform the essential duties of the position. Brand USA Offers a Comprehensive Benefits Package, Including: Medical, Dental, and Vision: Three medical plan options (HMO, POS, PPO) through CareFirst, with varying coverage levels and out-of-pocket costs. Dental and vision plans are also offered. Life and AD&D Insurance: Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000). Short-Term and Long-Term Disability: Company-paid short-term and long-term disability insurance. 401(k) Retirement Plan: A 401(k) plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%, which means a total of 4% matching contribution when the participant defers 5%). Flexible Spending Accounts (FSA): Options for pre-tax deductions for healthcare and dependent care expenses. Transit and Parking Account: Pre-tax deduction option for transit and parking expenses. Wellness Program: Access to a wellness and disease management program through Sharecare. Employee Assistance Program (EAP): Access to resources for personal and work-related issues. Voluntary Benefits: Options for additional life insurance, pet insurance, etc. International Medical Coverage: Coverage for medical emergencies while traveling internationally on company business. Schedule Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based on position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines. Americans with Disabilities Act (ADA) Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin, or veteran status.