Braintrust

Compensation

Full Description

Job Description Preferred location: NYC This is a W2 engagement; the rate reflects a W2 engagement. We're seeking a Senior UX Designer to lead the design and development of our store-based loyalty program. In this role, you'll shape customer experiences that drive engagement and retention through innovative loyalty mechanics, mobile payment integration, and smart receipt technologies. You'll create compelling end-to-end experiences that seamlessly blend digital and in-store touchpoints, making loyalty participation intuitive and rewarding for customers. Core Responsibilities • Lead the UX strategy for our store-based loyalty program, balancing business goals with customer needs and technological capabilities • Define the vision for how customers discover, join, engage with, and benefit from the product across all touch-points • Develop a roadmap for evolving the experience, prioritizing features based on customer impact and business value • Advocate for customer-centered design principles throughout the organization • Design intuitive onboarding flows that clearly communicate program benefits and drive sign-ups • Create seamless experiences for earning, tracking, and redeeming rewards • Develop mobile payment integrations that simplify transactions • Perform competitive analysis of existing solutions to identify opportunities for differentiation • Extend a cohesive design system to work across digital and physical touch-points • Design for accessibility to ensure the product is usable by all customers • Develop interaction models that work effectively in time-constrained retail environments • Partner with product management to define requirements and success metrics • Work closely with developers to ensure technical feasibility while maintaining design integrity • Collaborate with marketing and commercial teams to align product experiences with brand positioning • Develop prototypes at varying fidelities to validate concepts with stakeholders and customers • Create detailed specifications and assets for implementation Qualifications • 10+ years of UX design experience, with at least 5 years focused on loyalty programs, retail experiences, or fintech products • Portfolio demonstrating successful omnichannel experiences that bridge digital and physical touchpoints • Experience designing for mobile payment systems, digital wallets, or POS interactions • Strong understanding of loyalty program mechanics and customer motivation • Expertise in user research methodologies and the ability to translate insights into actionable design decisions • Excellent communication skills for articulating design rationale to diverse stakeholders • Ability to balance business requirements with customer needs and technical constraints Tools & Technologies Proficiency in design and prototyping tools