BPCS, Comprehensive marketing solutions, ltd.

Compensation

Full Description

Description: • Lead the experimentation program for large-scale digital stores and online sales channels. • Collaborate with marketing, product, design, and engineering teams to design, plan, and analyze A/B and multivariate experiments that improve the digital customer journey. • Plan, design, and execute A/B and multivariate tests across digital store platforms. • Gather requirements from stakeholders and translate them into experiment designs. • Oversee the full experiment lifecycle: hypothesis creation, setup, execution, monitoring, analysis, and reporting. • Manage a portfolio of experiments, ensuring alignment with long-term strategy and roadmaps. • Review and validate analyses, providing clear and actionable insights to stakeholders. • Maintain documentation and publish experiment results to a centralized knowledge base. • Coordinate with external vendors and internal partners to manage timelines and deliverables. • Run reports and dashboards using tools such as Adobe Analytics and Power BI to support planning and check-ins. • Partner with tool administrators to provision accounts and ensure smooth access to Adobe Analytics, Adobe Target, ContentSquare, and related platforms. • Support training sessions and community activities to promote experimentation best practices. • Participate in sprint planning, Kanban maintenance, and team standups to ensure operational alignment. Requirements: • 5–7+ years of experience in experimentation, A/B testing, or conversion rate optimization (CRO). • Strong background in online/digital UX and eCommerce best practices. • Hands-on experience with A/B testing platforms and toolkits (Adobe Target, Optimizely, Google Optimize, etc.). • Proven expertise with Adobe Analytics and proficiency in Power BI; familiarity with Azure DevOps is a plus. • Experience coordinating projects with multiple stakeholders across marketing, product, design, and engineering. • Strong written, verbal, and presentation communication skills with the ability to influence diverse teams. • Experience driving projects from strategy through execution to completion. • Bachelor’s degree in Digital Marketing, Analytics, or a related field (preferred). • Experience analyzing traffic sources and customer journeys to inform test design. • Some knowledge of front-end development (HTML, CSS, JavaScript) to understand implementation considerations. • Prior experience working in large, complex organizations with multiple external vendors. • Exposure to Agile methodologies, including sprint planning and Kanban. • Familiarity with ContentSquare or similar visual analytics software. Benefits: • Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development