BPCM

Compensation

Full Description

BPCM is seeking a passionate, curious, and experienced communications professional to join our growing agency as Senior Director, Automotive & Lifestyle. The ideal candidate has a proven track record of leading high-profile brands, especially those operating at the intersection of lifestyle and transportation, and thrives in a fast-paced, entrepreneurial environment. Strong management abilities, exceptional communication skills, and the ability to multi-task are essential. We’re looking for someone who is deeply attuned to cultural trends and able to translate those insights into compelling stories for our clients. BPCM places a strong emphasis on candidates with robust experience developing, executing, and managing events and activations for lifestyle brands. As this role provides counsel to senior and C-suite clients while leading internal account teams, the successful candidate will bring outstanding written and verbal communication skills. We also value established relationships across event and speaker networks, top-tier lifestyle media, and demonstrated expertise in developing, negotiating, and managing integrated marketing programs. Your Day-to-Day: Lead the creation and conception of strategic planning for all clients and oversee the execution of plans, be these monthly priorities or annual plans Leads the BPCM/client presence during relevant Inter-Agency Planning processes Develop relationships with client appropriate media and notable industry opinion leaders to maximize opportunities and brand exposure Cultivate relationships with top-tier consumer, business and trade press Provide strategic direction to clients on initiatives, brand positioning and core messaging Help lead the business development, cultivating relationships for new business opportunities Drive proactive storytelling across channels critical to our clients, including earned media, client-managed social networks, and other owned channels Inspire teams to tap into what’s trending within our clients’ industries to allow for fresh, creative stories that appeal to the media that cover them Lead automotive communications initiatives, from narrative development and release writing to cultivating relationships with top-tier auto, business, and industry trade media Secure features for clients across broadcast, print and digital Possess extremely strong/expert level knowledge of auto and lifestyle media practices, as well as proven results garnering coverage in print, broadcast TV, and online mediums Ability, and interest in, leading, managing, and mentoring BPCM teams Oversee the planning, project management and execution of PR events (Press/Influencer Trips, Product Launches, Deskside Meetings, etc.) Provide strategic counsel on complex automotive topics, including product communications, retail transformation, technology innovations, customer experience, and regulatory trends, translating them into clear, compelling narratives. Possess a combination of creative and strategic thinking; ability to be an out of the box thinker and contribute to agency-wide brainstorms Identify cultural cues, such as pop culture events and cultural moments, along with market insights to proactively apply to stories we craft for clients that align with stated business strategies Must be highly organized, detail oriented and have ability to thrive in a fast paced, deadline oriented, and high-energy environment Ability to manage several accounts independently with a positive and proactive attitude Partner with colleagues across multiple BPCM offices on all relevant client opportunities Apply professional experiences and subject matter expertise outside of core role to benefit BPCM practice groups, team members, and all clients Capable of managing large scale client budgets with accuracy and efficiency What you bring to the team: Minimum of 10-12 years of experience at a PR agency and/or in house working on campaigns with top brands across consumer goods, hospitality, transportation, or automotive segments B.A., preferably in related field such as Marketing, PR, Communications and/or Journalism A proactive spirit of collaboration, seeking out opportunities to inspire, coach, and mentor a growing roster of BPCM colleagues Extensive and well-established senior level-media contacts in top-tier media platforms, trade publications, and digital media Exhibit exceptional writing, communication and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues Experience in developing strong media relationships and translate into successful feature coverage placements Advanced writing skills, applying to press releases, social content, and pitch development, as well as confident verbal communication and presentation skills Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships Independent thinker, problem solver, attention to detail, and solution-oriented with hands-on can-do approach Medical, Dental, Vision Benefits 401k and additional supplementary benefits WFH Stipend Summer Fridays Generous PTO policy with a 2-week holiday break in December This role will be hybrid, 3 days minimum in office. The anticipated salary range for this position is $130,000 - $150,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based. Why BPCM: We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy. BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities. The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.