BME Strategies

Compensation

Full Description

Founded in 2004, BME Strategies is a Massachusetts-based consulting firm specializing in providing Public Health design and implementation programming for local, regional, and state governments. Position Overview The Manager, Creative and Communications is a key member of BME’s Business Development (BD) team and is responsible for shaping and stewarding BME’s brand. This role focuses on creative direction, visual design, strategic communications, and BD enablement, ensuring materials are clear, high-quality, consistent, and aligned with our organizational identity. The role requires a balance of creative vision, strategic thinking, and leadership to deliver compelling marketing content across various channels, including digital, print, and social media. This role is ideal for a creative strategist with significant graphic design expertise who thrives in a mission-driven consulting environment and can balance hands-on design work with strategic planning. Key Responsibilities Design Leadership and Creative Direction Lead the development of high-quality visual assets for both digital and print media (e.g., brochures, websites, social media graphics, email templates, and advertisements). Maintain and evolve brand identity and ensure consistent application across all marketing channels and materials. Manage the design process from concept to execution, providing guidance, feedback, and approval on creative deliverables. Collaborate with external vendors, agencies, and freelancers to enhance the design capabilities of the organization. Support design and layout for business development and proposal collatorals. Content Creation and Management Oversee content creation for marketing campaigns, including copywriting, photography, video production, and graphics. Ensure all content is engaging, on-brand, and optimized for the intended audience and platform. Collaborate with team members to create and manage a content calendar, serving as lead project manager and ensuring timely delivery of content. Communications/Marketing Strategy and Campaign Management Develop and execute external communications and marketing strategies to support BME Strategies’ brand growth and customer engagement. Oversee the creation, implementation, and measurement of integrated marketing campaigns across various platforms, including email, social media, digital advertising, and events. Update and Manage BME’s online presence including website, linkedin, and other externally facing content platforms. Work closely with cross-functional teams to ensure marketing initiatives align with company goals. Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies. Performance Analysis and Reporting Develop, monitor, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and design projects. Provide regular reports to senior management on campaign performance, budget tracking, and design impact. Use data insights to continuously optimize strategies, improving ROI and meeting business objectives. Budget Management Allocate resources effectively to ensure projects are completed on time and within budget. Track expenditures and adjust strategies as needed to stay within budget while achieving marketing goals. Other duties may be assigned to support client work when surge capacity is needed. Bachelor's degree in Marketing, Graphic Design, Communications, or related field (Master's degree preferred). 5+ years of experience in marketing, design, or a related field, with at least 2-3 years in a leadership or managerial role. Proven experience managing multi-channel marketing campaigns and leading creative teams. Strong proficiency in design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign), Sketch, Figma, etc. Knowledge of marketing automation tools, content management systems (CMS), and analytics platforms. Excellent understanding of branding, graphic design principles, and marketing best practices. Solid project management skills with the ability to prioritize and meet deadlines. Exceptional communication and interpersonal skills, with the ability to work cross-functionally and lead teams. Analytical mindset with the ability to interpret data and optimize campaigns for maximum impact. Strong portfolio showcasing creative and marketing work (both digital and print). Ability to adapt in a fast-paced, dynamic environment. A passion for creativity and staying ahead of industry trends. Exposure to and/or experience with the public health field is highly desired, but not required. Working Conditions Remote work, with occasional travel to client sites, conferences, or meetings as required. Ability to work independently and as part of a team in a fast-paced consulting environment. Compensation and Benefits Expected range is $70,000 - $100,000 annually Comprehensive benefits package, including: 6+ weeks total leave, including paid vacation, sick time, personal leave, and floating holidays Health, dental, and vision insurance Health FSA and dependent care FSA 401(k) with employer match Employer-paid short-term and long-term disability insurance One-time technology stipend Opportunities for professional development and career growth Important Notice on Recruitment Fraud: BME Strategies communicates with applicants only through email addresses ending in @bmestrategies.com. We do not use third-party domains for recruitment outreach. If you receive communication from a different email address, please do not respond and report it to us at info@bmestrategies.com. BME Strategies expects a large volume of applicants for this position and only those candidates invited to move forward in the interview process will be contacted. Please note that BME Strategies is unable to sponsor work-related visas. Applicants must be US residents. We are made up of individuals with different strengths, experiences, and backgrounds. Diversity not only includes race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. These varied points of view are key to our success, and inclusion is everyone's responsibility. BME Strategies is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, or current employment status.