Blueprint Creative Group

Compensation

Full Description

Overview Seeking a senior level Program Manager with specialized domain expertise developing and leading gambling awareness programs to translate public health theory into omnichannel marketing programs. Your expertise must consist of formative research, multilingual creative development, media planning, community outreach, equity integration, and KPI evaluation from a public health lens. About Us: Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management. Core Responsibilities • Lead end-to-end planning and execution of a problem gambling awareness platform developing annual work plans, managing program timelines, and budget stewardship • Convert research insights into channel-specific media strategies—TV/radio, CTV/OTT, search, paid social, out-of-home, non-traditional • Lead mixed method research: environmental scans, key informant interviews, focus groups across a range of demographics and audiences as well as individuals with substance misuse histories • Oversee creative planning that produce culturally and linguistically tailored toolkits, PSA concepts, and gambling helpline promotions in multiple languages • Develop creative briefs and supervise production of video, digital, print, and experiential assets, ensuring health equity framing and Plain Language suitability • Coordinate innovative outreach activations such as campus pop-ups, esports influencer streams, and culturally specific community events Ideal Background • 8+ yrs managing large scale public health or addiction awareness campaigns • Master's degree in Public Health or Social Work preferred • Demonstrated success applying behavior change frameworks to reduce risk behaviors • Budget ownership of $5 M+ and mastery of project management methodologies (PMP or Scrum) • Multilingual capability or deep experience working with diverse communities Powered by JazzHR MtXgBfc04m