BlastPoint

Compensation

Full Description

Go To Market Engineer - GTME (AI Demand Generation) 85K - 130K Location: Remote / Hybrid Reports to: Head of Sales Stage: Series A, AI Company About the Role We’re looking for a Go To Market Engineer to help us build and scale our AI-powered demand generation engine — uniting Marketing, Sales, and Customer Success around one data-driven growth system. This role is ideal for someone who’s passionate about automation, systems thinking, and AI-driven growth. You’ll be hands-on in HubSpot, helping integrate our AI Demand Gen Engine, optimize workflows, and build reporting that helps every part of the revenue team (Marketing, Sales, Customer Success) perform better. What You’ll Do • Build and manage our AI GTM Demand Gen engine along with HubSpot — spanning lead capture, routing, scoring, and campaign automation. • Maintain data integrity across Marketing, Sales, and CS systems, ensuring a single source of truth for pipeline health and customer data. • Partner with Sales, Marketing, and CS leadership to define lead qualification criteria, campaign attribution, and conversion tracking. • Use AI and automation tools (HubSpot AI, Apollo AI, Gong, ChatGPT, etc.) to accelerate workflow efficiency and personalization. • Create dashboards and reports that visualize funnel performance, pipeline velocity, and conversion rates. • Support the Head of Sales on GTM analytics, forecasting, and automation projects. • Drive cross-functional collaboration between Marketing, Sales, and Customer Success to improve customer lifecycle visibility and LTV. Must-Have Skills • 2–5 years of experience in GTM Ops, RevOps, Marketing Ops, or Sales Ops / Enablement (B2B SaaS environment preferred). • Deep experience with HubSpot CRM / Marketing Hub / Sales Hub (automation workflows, lifecycle management, dashboards). • Familiarity with AI and automation tools used in GTM processes (HubSpot AI, Clay, Apollo, Gong, etc.). • Proficiency in data analysis and reporting (Google Sheets, HubSpot Reporting, etc.). • Strong understanding of lead lifecycle stages, MQL → SQL → Opp → Closed Won flow. • Excellent communication and process documentation skills. • Self-starter who thrives in fast-paced, high-growth startup environments. Nice-to-Have Skills • Experience with B2B SaaS demand generation or AI/ML-enabled products. • Basic understanding of RevOps systems integration and data enrichment tools. • Familiarity with workflow automation tools (Zapier, Make/Integromat). • Understanding of Customer Success metrics (renewals, expansion, NPS). • Exposure to AI marketing / sales tools or LLM-based personalization systems. • Bonus: light experience with SQL, Python, or API integrations. Who You Are • A systems thinker who loves connecting tools, data, and teams. • Excited about how AI can transform go-to-market operations. • Obsessed with building scalable processes that make sales, marketing, and CS more efficient. • Analytical yet creative — comfortable designing dashboards one day and writing email automations the next. • A team player who loves partnering across departments to solve operational challenges. Why This Role Matters You’ll be the engine builder behind how we scale our unified revenue organization. Your work will power every touchpoint in the customer journey — from first click to renewal — and help turn data into decisions.