Bitly Inc.

Compensation

Full Description

Bitly is the world’s leading Connections Platform, empowering businesses to create memorable connections with their customers at every physical and digital touchpoint. From Fortune 500 companies to small businesses, millions of people around the world rely on Bitly for custom short links, QR Codes, and landing pages that are easy to create, share, and manage. With tools to track and optimize every interaction, we help businesses understand what drives the greatest impact. As we continue to redefine how brands interact with customers, we're looking for passionate individuals eager to drive innovation and shape the future of engagement. Join us in turning every click, tap, and scan into a powerful catalyst for connections. We know the best teams bring different backgrounds, perspectives, and lived experiences. If you're excited about a role and believe your skills and experiences align meaningfully with it, we encourage you to apply. The Role We’re expanding our Acquisition team with a dedicated Website Growth Manager to own and scale how our public-facing websites and landing pages drive signups and trials through non-paid channels, and partner with paid acquisition to support landing page experimentation and optimization. This role is designed for a hands-on operator who excels at identifying new on-site acquisition opportunities, translating insights into execution, and improving acquisition performance through iteration, experimentation, and scaling what works. The role ensures that website-driven acquisition is proactive and systematic, not ad hoc or reactive, and that new ideas are tested, refined, and improved with rigor. The ideal candidate is comfortable operating in a test-and-learn environment, partners closely with Marketing, Data, and Product teams, and brings discipline to hypothesis development, execution, and performance reporting. Key Responsibilities Web Acquisition Strategy and Execution Support the website acquisition strategy and own execution of the experimentation and testing roadmap aligned to new user goals. Identify high-impact opportunities across pages, flows, and site experiences to introduce new acquisition entry points. Launch and iterate on new on-site acquisition mechanics, not just optimize existing elements. Develop clear hypotheses grounded in data, user behavior, and prior learnings. Prioritize initiatives based on expected impact, effort, and confidence. Experimentation and Testing Operations Design, launch, and manage experiments to evaluate new acquisition ideas and improvements. Own end-to-end execution including setup, QA, launch, monitoring, and post-test analysis. Ensure experiments meet quality and data integrity standards. Maintain a structured backlog of acquisition ideas and experiments. Performance Analysis and Insights Analyze experiment results and broader site performance to extract actionable insights. Translate findings into clear recommendations for iteration, scaling, or rollback. Partner with the Data team to ensure accurate tracking and measurement. Build recurring reporting that highlights acquisition performance and learnings. Cross-Functional Collaboration Partner with Web Development to implement acquisition-related updates and experiments. Partner with paid acquisition team to support landing page experimentation, optimization, and knowledge sharing, ensuring learnings are applied consistently across channels. Collaborate with Product Growth, Product Marketing, Design, Content, SEO, and Engineering partners to align acquisition initiatives with messaging, user intent, and execution. Share experiment roadmaps, idea backlogs, and learnings with cross-functional partners to inform future work. Systems and Documentation Establish and maintain documentation for acquisition experiments, learnings, and best practices. Build repeatable processes for intake, prioritization, execution, and reporting. Contribute to improving tools, workflows, and quality standards for ongoing web acquisition efforts. Support broader experimentation capability by sharing learnings, patterns, and guidance with partners across the organization. Requirements Must-Have 3–5 years experience optimizing high-volume, top-of-funnel website experiences with significant traffic and experiment velocity. Strong understanding of experimentation principles and performance analysis, with demonstrated experience driving high-impact improvements in acquisition and conversion performance. Experience designing and running experiments using common experimentation platforms (e.g., Optimizely, VWO, or similar tools). Comfort working with analytics tools such as GA4 or similar platforms. Experience working in SaaS, freemium, or self-serve, product-led growth environments. Detail-oriented with strong QA instincts. Ability to manage multiple initiatives in a fast-paced environment. Clear communicator who can translate data into insights and recommendations. Nice-to-Have Experience launching new website acquisition mechanics beyond basic page optimization. Familiarity with acquisition funnels and activation metrics. Basic understanding of HTML, CSS, or CMS workflows. What Success Looks Like New web acquisition initiatives are launched consistently and evaluated with clear metrics. Website performance improves across priority signup and trial flows. Learnings from experiments inform future acquisition ideas, prioritization, and execution. The role becomes a trusted execution partner for improving website-driven acquisition from non-paid channels. US Employee Benefits - Your benefits start on Day 1! Health & Wellbeing Inclusive health, dental, and vision plans built to support diverse lifestyles. Employer contribution to HSA plans. Generous paid parental leave. Enhanced support for reproductive health, family planning, and new parents. Robust mental health support and Employee Assistance Program (EAP) with confidential counseling services. Comprehensive well-being benefits, including a reimbursement program, Flexible PTO policy. Inclusion & Belonging Impactful connections and community building through our Employee Resource Groups Company-sponsored events to connect Bitizens together. Financial 401k with up to 4% employer match, access to financial professionals to offer our employees the opportunity to plan for a strong financial future well beyond their working years. Stock Options. Life, Short-term Disability, and Long-term Disability options. Flexible workspace support provided, including home office, cell phone, and WiFi service reimbursement. Coworking reimbursement for eligible employees. Voluntary Benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages. Reimbursement for professional development. Eligibility US applicants must be currently authorized to work in the United States on a full-time basis. Bitly does not sponsor or support any immigration processing. *** Must live in or be willing to relocate to one of the following states to be eligible for hire: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, Washington *** If you are based in California, we encourage you to read this important information for California residents linked here. (https://bitly.is/CPRACandidates) As part of our hiring process, we conduct routine measures to verify the authenticity of candidate applications and credentials. These steps help us maintain a fair, secure, and high-quality recruitment experience for all applicants. Compensation The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs. Base Salary Range $130,400—$179,300 USD