BioTalent

Compensation

Full Description

Experience Level: 6–10 years Industry: Healthcare Advertising / Pharma Marketing Ideally located in the Tristate area** About the Role Our client is seeking an experienced and driven Business Development Manager/Director to lead growth initiatives within their healthcare advertising organization. This individual will be responsible for identifying new opportunities, cultivating strategic relationships, and expanding the agency’s presence across both DTC and HCP markets. The ideal candidate has deep industry expertise, strong strategic acumen, and a proven record of securing new business within healthcare communications. Key Responsibilities • Lead end-to-end business development efforts, including prospecting, outreach, relationship building, pitching, and closing new business. • Develop and execute strategic growth plans across pharma, biotech, and health-tech sectors. • Identify, qualify, and pursue opportunities within both DTC and HCP channels. • Collaborate with executive leadership, creative, strategy, medical, and client services teams to craft compelling proposals and pitch materials. • Manage the full RFI/RFP process, ensuring timely and high-quality submissions. • Build, maintain, and grow a strong pipeline of potential clients while identifying opportunities for organic expansion. • Stay current on healthcare marketing trends, therapeutic landscapes, and regulatory considerations. • Represent the agency at industry conferences, networking events, and new business presentations. • Track performance metrics, analyze results, and provide insights to leadership to optimize business development strategy. • Support and mentor junior team members as needed. Qualifications • 6–10 years of business development experience within a healthcare advertising or healthcare communications agency. • Demonstrated success winning new business across both DTC and HCP audiences. • Strong understanding of pharmaceutical marketing, MLR processes, and regulatory requirements. • Exceptional communication, storytelling, and presentation skills. • Proven ability to build and maintain relationships with senior-level stakeholders. • Experience managing RFPs and partnering cross-functionally to develop winning proposals. • Highly organized, proactive, and skilled at managing multiple opportunities simultaneously. • Strategic thinker with strong analytical and commercial instincts.