BioMarin Pharmaceutical Inc.

Compensation

Full Description

Job Description: • Define and lead the long-term International Business Unit digital roadmap aligned to brand objectives, brand priorities, and evolving customer journeys. • Be a trusted and respected partner across the International teams, providing guidance on digital strategy, implementation & measurement, adding value to both strategic and tactical brand planning. • Translate marketing strategy and content insights into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools. • Serve as the global digital subject matter expert and key point of contact within the International BU across internal and external stakeholders. • Lead customer and patient-centric omnichannel planning, customer journey design, and measurement frameworks, integrated into the yearly brand planning process. • Integrate digital insights and data to define omnichannel customer segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives. • Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution. • Manage media spend, AOR and media partner relationships, define and manage ways of working between BioMarin and agencies + media partners. • Embed standards and industry best practices in digital initiatives and customer journey management. • Embed key core global digital capabilities & best practices for the International roadmap, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks. • Advocate digital literacy and capabilities building within the brand teams, supporting the Global Digital Center of Excellence (COE). • Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation. • Advance digital maturity for BUs by championing new capabilities, governance standardization, and best practices in omnichannel execution. • Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale. • Establish and maintain global standards for digital strategy execution and measurement across channels (ex: web, campaign, social, etc) and digital capabilities. • Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI. • Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives. • Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels. • Support the Senior Director to build robust, scalable digital playbooks, measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights. • Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes. • Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact. • Develop and manage digital budgets, digital investments, ensuring resource efficiency and maximum return on investment. • Drive roadmap and schedule for enabling Marketing Mix Modeling capabilities to the BU’s to inform brand & tactical planning, resource allocation and budget optimization. Requirements: • Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution. • Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance. • Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies. • Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics. • Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment. • Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred. • Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments. • Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment. • Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges. • Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence. • Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions). • Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement. • Experience with digital transformation and change management in mid-size, matrixed organizations. • Strategic thinker with a results-driven mindset and a passion for digital innovation. • Familiarity with industry best practices and benchmarks for customer orchestration and experience design. • Ability to travel 10% of time (domestic and international). Benefits: • Equal Opportunity Employer/Veterans/Disabled