Bill Alexander Ford Lincoln

Compensation

Full Description

We are seeking a creative and results-driven Social Media Advertising Manager to join our remote marketing team. In this role, you will be responsible for planning, executing, and optimizing paid social media campaigns across multiple platforms to drive brand awareness, engagement, and measurable business growth. The ideal candidate has strong experience in digital advertising, campaign analytics, audience targeting, and performance optimization. This position requires both strategic thinking and hands-on execution in a fast-paced, fully remote environment. Key Responsibilities Plan, develop, and manage paid advertising campaigns across social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and X (Twitter) Analyze campaign performance metrics and optimize ads to improve ROI and conversion rates Conduct audience research and segmentation to ensure effective targeting Develop ad creatives, messaging strategies, and campaign structures aligned with marketing goals Manage advertising budgets and monitor spending efficiency Collaborate with content creators, designers, and marketing teams to produce high-performing ad campaigns Perform A/B testing on ad formats, visuals, copy, and targeting strategies Track key performance indicators (KPIs) and provide regular performance reports to leadership Stay updated with evolving social media advertising trends, tools, and platform algorithm changes Required Qualifications Bachelors degree in Marketing, Digital Media, Communications, Business, or related field (or equivalent professional experience) 3+ years of experience managing paid social media advertising campaigns Strong knowledge of social media advertising platforms and campaign management tools Experience with analytics tools such as Google Analytics, Meta Ads Manager, or similar platforms Ability to interpret campaign data and translate insights into actionable strategies Strong communication and collaboration skills for remote team environments Highly organized with the ability to manage multiple campaigns simultaneously Must possess valid authorization to work in the United States Preferred Qualifications Experience managing high-budget or multi-channel digital advertising campaigns Familiarity with marketing automation tools and CRM platforms Knowledge of conversion tracking, pixel implementation, and audience retargeting Experience working in a fully remote or distributed marketing team What We Offer Fully remote work environment Flexible work schedule Professional development and training opportunities Collaborative and innovative team culture Opportunity for career growth and advancement If you are passionate about digital marketing and have a proven ability to deliver high-performing social media advertising campaigns, we encourage you to apply and join our growing remote team. Remote About the Company: Bill Alexander Ford Lincoln