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BigCommerce, Inc.

via Built In

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Marketing Program Manager, Events

Anywhere
full-time
Posted 8/7/2025
Verified Source
Key Skills:
Event Planning
Marketing Campaigns
Project Management
Vendor Management
Lead Generation
Salesforce
Marketo
Communication
Collaboration

Compensation

Salary Range

$69K - 117K a year

Responsibilities

Plan and execute industry and hosted events including strategy, vendor management, marketing campaigns, staffing, and performance measurement.

Requirements

2-4 years experience in marketing/events with 2 years planning trade shows, BA/BS degree required, strong project management and communication skills.

Full Description

Welcome to the Agentic Commerce Era At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you. In this role, you will be responsible for supporting: industry events, pipeline development events, Commerce hosted events and partner events from concept to completion, including the creation of integrated marketing campaigns, and success analysis for continuous event process improvement. The ideal candidate will be creative, detail oriented, highly organized and comfortable working on time-sensitive projects while also thinking outside of the box and creative unique immersive event experiences. What You’ll Do: Strategy & Planning: Define event strategies aligned to core marketing goals such as lead generation, brand awareness, and customer/partner engagement. Develop and manage integrated event campaigns in collaboration with product marketing, demand generation, brand, partner and sales teams. Maintain and distribute a comprehensive events calendar to stakeholders. Execution & Project Management: Own the full lifecycle of industry and hosted events, including: Venue and sponsorship selection Booth design and management Pre- and post-event marketing campaigns (email, social, design) Staffing coordination and travel logistics Branded collateral and giveaways Manage vendor relationships and event logistics, ensuring timely and on-budget execution. Travel to support on-site execution of key events (up to 30%). Collaboration & Communication: Work closely with cross-functional teams to ensure alignment and support for each event. Partner with Revenue Operations to ensure accurate lead capture, distribution, and timely sales follow-up. Collaborate with sales enablement and product marketing to develop promotional and on-site content. Measurement & Optimization: Track event performance using KPIs such as lead generation, pipeline impact, and stakeholder feedback. Provide regular reporting and post-event debriefs to stakeholders. Identify and implement improvements to optimize future events. Who you are Professional 2-4 years related experience (i.e. marketing, events, logistics, etc.), ideally including 2 years experience planning trade shows and business marketing events or relative fields Undergraduate Degree required, preferably in marketing or communications Action Oriented - Self-starter with a ‘get it done’ attitude and excitement to learn new skills. You enjoy working hard, are full of energy for challenges, and seize opportunities more than others. Creative - You have the ability to come up with engaging and creative concepts to create a unique and memorable event experience for attendees. Collaborative - You have a true team mentality (your work requires collaboration with partners across Sales, Business Development, Marketing, and much more) and demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners. Customer Focused - You want to deliver the best experience possible for future and current customers, as helping our customers’ businesses grow is the #1 goal at Commerce. Project Manager - You have out-of-this-world project management skills with the ability to multi-task and complete multiple projects at once flawlessly under tight project deadlines without much supervision. Furthermore, you excel at prioritization and know what to measure and how to measure it. Communicator - Excellent written/verbal communication and relationship skills are critical both working with people internally and externally. Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities. Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members. Agile - You enjoy working in a fast-paced environment, are comfortable with change, and have a willingness to roll up your sleeves and get the job done, whatever it takes. Tech Savvy - You are comfortable working in Google suite (Gmail, Docs, Sheets, etc.) as well as Microsoft Outlook, Excel, PowerPoint, and Word. Experience with Marketo and/or Salesforce.com is a plus. #GL1 #LI-REMOTE (Pay Transparency Range: $69,000-$117,000) The exact salary will be dependent on the successful candidate’s location, relevant knowledge, skills, and qualifications. Inclusion and Belonging At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team. Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/ Protect Yourself Against Hiring Scams: Our Corporate Disclaimer Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers. Be advised: Commerce does not offer jobs to individuals who do not go through our formal hiring process. Commerce will never: require payment of recruitment fees from candidates; request personally identifiable information through unsanctioned websites or applications; attempt to solicit money from you as part of the hiring process or as part of an employment offer; solicit money to complete visa requirements as part of a job offer. If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding. The Commerce story is one of global growth, incredible talent, and unstoppable passion in all we do. Despite our huge success so far, we’re still just getting started! Explore our history, mission and values. You’ll see we’re set on shaping the now - and the future - of ecommerce. Don’'t Miss Out! Like what you see but suffering from some serious FOMO? Join our Commerce Talent Community, and plug in to our latest news and career opportunities. We’re a group of clever, committed, curious people, unleashing talent in all we do. We believe in the power of togetherness, striving at the edge of what’s possible, impacting the lives of billions of people for the better. In all we do, We Do Extraordinary–and that’s no small feat! Our people are our power. It’s only through dedication, collaboration, and inspiration that we can Do Extraordinary. We’re natural problem-solvers, champions of empowering businesses, and hungry learners… but we also play nerf wars in the office, support each other, and hang out outside of work.

This job posting was last updated on 8/12/2025

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