BetterHelp

Compensation

Full Description

Job Description: • Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value • Drive strategy and execution across key growth areas including conversion optimization, integration with marketing tools, public site UX and merchandising, and acquisition funnels • Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation • Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact • Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment • Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes. • Perform UAT and functional QA to ensure launches meet quality and performance standards. • Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively. • Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements • Participate in defining growth strategy and long-term product direction for the client experience • Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance • In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞ Requirements: • 2-4 years+ of experience in a product role at a B2C company and proven success through measurable impact and increasing responsibilities. • Direct experience working on growth-focused product initiatives, such as conversion funnels & optimization, landing pages, integration of marketing technology, SEO, and analytics platforms • Growth and experiments driven mindset with a proven ability to execute and deliver results. • Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions. • Super analytical: proven experience in using data and relevant tools for driving critical business outcomes • Technical: Strong understanding of how web applications are built, ability to participate in technical decisions, ability to read basic code and write SQL queries • Experience in quickly launching products on a regular basis in an agile environment with a track record of delivering products on time and with high quality • Great eye for UX and understanding of its related metrics • Excellent organizational and leadership skills, strong attention to detail, able to work independently Benefits: • Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers