BetterHelp

Compensation

Full Description

Job Description: • Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity. • Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds. • Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment. • Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis. • Translate SEO insights into prioritized content clusters, briefs, and scalable templates. • Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility. • Scope, brief, and publish research-driven content in partnership with Brand and PR. • Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations. • Guide editors and writers on depth, clinical accuracy, readability, and user intent. • Recommend high-impact updates, rewrites, or repositioning of underperforming content. • Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality. • Partner with clinical and legal teams to validate sensitive or high-risk content. • Uphold and evolve brand voice and editorial guidelines across all content surfaces. • Ensure cohesive storytelling across blog, category pages, video scripts, and social content. • Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements. • Recommend and evaluate tests across headlines, structure, snippets, and metadata. • Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact. • Recommend landing page improvements or new page creation based on performance and competitive analysis. Requirements: • 4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment. • Strong understanding of mental health or other sensitive, regulated domains preferred. • Experience managing an editorial team. • Demonstrated ability to translate keyword research and search data into editorial strategy. • Skilled at structuring content for user intent, discoverability, clarity, and authority. • Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps). • Experience working with a CMS (publishing workflows, templates, content modeling, QA). • Exceptional writing, editing, and narrative-structuring skills. • Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements. • Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams. Benefits: • Remote work with regular in-person bonding experiences sponsored by the company • Competitive compensation • Holistic perks program (including free therapy, employee wellness, and more) • Excellent health, dental, and vision coverage • 401k benefits with employer matching contribution • The chance to build something that changes lives – and that people love • Any piece of hardware or software that will make you happy and productive • An awesome community of co-workers