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BE

BECU

via Workday

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Senior Paid Media Specialist

Anywhere
Full-time
Posted 12/3/2025
Direct Apply
Key Skills:
Paid Media Campaign Management
Google Ads
Meta Ads
Digital Marketing
Data Analytics
Excel Reporting
Affiliate Partnerships
Creative Collaboration
Agile Workflows

Compensation

Salary Range

$67K - 124K a year

Responsibilities

Manage and optimize paid media campaigns across multiple platforms to meet business goals and collaborate with teams to drive innovation and reporting.

Requirements

Bachelor's degree, 5+ years marketing or digital channel experience, proficiency in paid media platforms like Google Ads and Meta, data analytics skills, and ability to work in agile environments.

Full Description

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU. PAY RANGE The Target Pay Range for this position is $85,800.00-$104,800.00 annually. The full Pay Range is $66,600.00 - $124,300.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role. BENEFITS – because people helping people starts with supporting you 401(k) Company Match (up to 3%) 4% annual contribution to your 401(k) by BECU Medical, Dental and Vision (family contributions as well) PTO Program + Exchange Program Tuition Reimbursement Program BECU Cares volunteer time off + donation match IMPACT YOU’LL MAKE: As a Senior Paid Media Specialist, you’ll play a key role in driving BECU’s member acquisition goals through strategic paid media campaigns. You’ll manage and optimize existing campaigns across search, display, video, and social channels, ensuring performance aligns with business objectives. Your expertise will help us stay ahead of industry trends, leverage new technologies, and deliver creative, impactful advertising that resonates with our audience. This is your opportunity to combine analytical skills with creative thinking to make a measurable impact on BECU’s growth. WHAT YOU’LL DO: Manage Paid Media Campaigns: Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets. Optimize for Success: Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results. Lead Creative Refreshes: Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives. Collaborate Across Teams: Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies. Drive Innovation: Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns. Reporting & Automation: Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes. Support Affiliate Partnerships: Assist in managing relationships with affiliate and publisher networks. Champion Agile Workflows: Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success. This isn’t just about ticking off tasks on a list. It's about making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered. WHAT YOU’LL GAIN: Creative Opportunities: Participate in exciting projects like social media filming, product launches, and major event campaigns. Professional Growth: Expand your expertise in paid media strategy, analytics, and emerging technologies. QUALIFICATIONS: Minimum Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent experience. Minimum 5 years of functional experience in marketing and/or digital channel support role required. Proven experience managing paid media campaigns using platforms like Google Ads and Meta. Desired Qualifications: Google Ads and Meta certifications. Demonstrated proficiency in data analytics and Excel for reporting and visualization. Experience with affiliate or publisher network partnerships. Agency experience in paid media management. Creative thinking and ability to collaborate on ad development. Time management and organizational skills. Ability to adapt to change and thrive in an agile environment. JOIN THE JOURNEY Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don’t just fill a role, but fuel the growth and success of BECU? This is more than a job – it’s a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU. Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let’s achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now. #BECU #YourGrowth #BECUJourney EEO Statement: BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status. Job Alerts: If you would like to be kept informed of new potential opportunities, click here. You will be asked to create an account if you do not already have one. From our very beginning, BECU has been about people helping people. As a financial services cooperative, our purpose has and always will be the same: we work together to best serve our members and improve the financial well-being of our community. More than 80 years and one million members later, we're still rooted in our values, practices and mission - and even more passionate about our future. As one of the nation's leading credit unions, we're not driven by profit. We're owned by our members and their interests are at the core of everything we do. Now we're growing faster than ever before--but we'll never forget our roots. To continue doing right by our members, we believe we must first do right by our people. Here, you'll receive the resources and support you need to learn, grow and build a meaningful career. Because we know it's our people who make us special.

This job posting was last updated on 12/10/2025

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