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Becton, Dickinson and Company

Becton, Dickinson and Company

via Ladders

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Associate Director, Point of Care Marketing, U.S. Region

Anywhere
Full-time
Posted 7/19/2026
Verified Source
Key Skills:
Strategic marketing leadership
Product positioning and launches
AI-driven market research

Compensation

Salary Range

$146K - 234K a year

Responsibilities

Lead regional marketing strategy and execution to drive growth and market leadership in point of care solutions.

Requirements

7+ years marketing experience with strategic leadership, preferably in healthcare or related sectors, strong cross-functional collaboration, and customer focus.

Full Description

Waters Corporation Associate Director, Point of Care Marketing, U.S. Region The U.S. Region Associate Marketing Director at Waters Corporation leads the regional marketing strategy to drive profitable growth and market leadership across key segments, with a focus on biosciences and life sciences solutions. Role Overview TheAssociate Director, Point of Care Marketing, U.S. Regionis a senior commercial leader responsible for defining and executing the regional marketing strategy to support profitable growth and market leadership. The role works crossfunctionally with Sales, Global Marketing, and Segment teams to translate market insight into impactful commercial execution Key Responsibilities • Strategic Planning:Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals • Commercial Launch Readiness:Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions • Sales Enablement:Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution • Demand Generation:Drive demand through events, digital marketing, targeted advertising, and partner programs • ROIDriven Marketing:Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance • Customer Engagement:Advocate for internal and external customers, ensuring product, service, and business requirements are met Required Skills & Experience • Bachelors degree in scientific, engineering, or marketing fields required • 7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector • Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams • Strong interpersonal skills, customer focus, and strategic thinking • Ability to travel up to 30% Compensation & Location • Pay range:$146,000 6 $233,000 (range includes base salary and other incentives) • Location:Remote (U.S. EST or CST time zones ONLY) Primary Work LocationUSA MD - Sparks - 39 Loveton Circle Salary Range Information $146,100.00 - $233,800.00 USD Annual

This job posting was last updated on 7/23/2026

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