Beauty Creations

Compensation

Full Description

SUMMARY: The Go-to-Market Manager is responsible for developing and executing go-to-market strategies for new product launches, brand initiatives, and key campaigns across the Beauty Creations website, retail, and digital channels. Through cross-functional planning, market analysis, and clear execution, this person will ensure successful, on-time product launches that positively impact the growth of the Marketing department and the business as a whole. RESPONSIBILITIES: Day-to-Day Responsibilities (Go-to-Market Strategy): ● Develops comprehensive go-to-market plans for new product launches, including positioning, messaging, pricing, and channel strategy ● Partners with Product Development to align launch timing, assortment, and packaging with market and retail requirements ● Leads cross-functional launch planning, coordinating Marketing, Sales, Ecommerce, Creative, and Operations to ensure on-time execution ● Conducts market and competitive research to identify trends, white space, and opportunities for new products and campaigns ● Builds and manages launch calendars and timelines, keeping all stakeholders aligned on deliverables and deadlines ● Develops sell-in materials and launch decks for retail partners and internal stakeholders ● Partners with the Digital Ecommerce and Social teams to plan launch content, promotions, and campaign rollout across web, app, and social channels ● Coordinates retail launch execution, including planograms, in-store marketing, and merchandising guidelines ● Monitors launch performance post-release and adjusts strategy based on sales and consumer data Cross-Functional Execution & Reporting: ● Conducts post-launch analysis and reporting, sharing key learnings and recommendations with executive leadership ● Manages launch budgets and tracks spend against plan ● Builds strong relationships with retail partners and cross-functional teams to ensure alignment on go-to-market priorities ● Researches industry trends, competitor launches, and best practices to continuously improve go-to-market strategy ● Delivers clear, concise launch briefs and timelines to all stakeholders ● Tracks and reports on launch KPIs (sell-through, revenue, market share, customer engagement) to leadership ● Identifies opportunities to streamline and improve the go-to-market process for future launches ● Other responsibilities as assigned Join us as a Go To Market Manager to shape the future of innovative products! Bring your passion for market research, strategic planning, and digital marketing to help us reach new heights in competitive landscapes. Your leadership will be instrumental in launching products that resonate deeply with customers worldwide! Pay: $72,000.00 - $80,000.00 per year Work Location: In person