Baylor Genetics

Compensation

Full Description

The Associate Director, PR and Thought Leadership is responsible for developing and executing strategic initiatives that elevate the company's reputation through impactful media relations and thought leadership efforts. This role focuses on building and maintaining strong relationships with key media outlets, securing meaningful coverage, and positioning company leaders as industry experts. The position will lead the creation of compelling narratives in PR, thought leadership content, and support executive visibility. Education and Experience: • Bachelor's degree in public relations, communications, marketing, or a related field. • Master's degree or relevant certifications are a plus. • 12+ years' experience in public relations, between Brand and agency. • Demonstrated success in developing and executing PR strategies and managing media relations. • Experience in creating and curating content for various social media platforms. • Strong understanding of social media trends, tools, and best practices. • Exceptional written and verbal communication skills. Key Responsibilities: Media Relations • Develop and execute strategic public relations plans to enhance Baylor Genetics' reputation and visibility through earned media. • Serve as the primary liaison with our PR agency partner, media outlets, journalists, and industry influencers. • Manage all aspects of media relations, including drafting press releases, responding to media inquiries, securing interviews, and coordinating spokesperson preparation. • Collaborate with internal stakeholders, including product marketing and commercial teams, to develop clear and consistent messaging. • Monitor media coverage and provide analysis on reach, sentiment, and effectiveness of PR efforts. • Lead thought leadership initiatives that position Baylor Genetics and its executives as trusted voices in the genetics and diagnostics space. • Identify and pursue opportunities for executive visibility, including contributed articles, speaking engagements, and panel participation. • Partner with internal teams to create compelling narratives that align with corporate priorities and resonate with target audiences. • Drive and manage corporate award submissions to support industry recognition and credibility. Skills and Competencies: • Strategic Thinking: Ability to craft and implement impactful media relations and thought leadership strategies that support business objectives and elevate brand reputation. • Communication Excellence: Exceptional written and verbal communication skills, with a focus on crafting compelling narratives, press materials, and thought leadership content. • Media & Influencer Relations: Proven ability to build and nurture strong relationships with journalists, editors, and industry influencers to secure high-value coverage and speaking opportunities. • Executive Presence: Experience working with senior leaders to develop and amplify their voice across earned channels, including interviews, op-eds, and public appearances. • Analytical Mindset: Strong ability to monitor, measure, and interpret media coverage and thought leadership performance, providing insights that guide future strategy. Physical Demands and Work Environment: • Frequently required to sit, talk, and hear. • Regular use of computer, keyboard, and standard office equipment. • May be required to manage priorities in a fast-paced, deadline-driven environment. EEO Statement: Baylor Miraca Genetics LLC is proud to be an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under applicable laws. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.