Baxter Planning

Compensation

Full Description

Location: United States (Remote/Hybrid options available) Department: Marketing Reports to: Chief Marketing Officer The Role We're looking to hire a strategic, creative, and tech-savvy Director of Account-Based Experience (ABX) to lead our marketing efforts. This is a senior leadership position with broad visibility across the organization, reporting directly to the Chief Marketing Officer. You'll design and deliver insight-led, personalized programs that drive engagement, build relationships, and accelerate revenue while setting the strategic direction for how Baxter Planning executes account-based strategies. A big part of this role is event ownership and strategy—from high-touch executive dinners to regional roadshows and industry tradeshows. Just as important is the ability to drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints—think targeted email nurtures, digital ads, and personalized outbound programs that scale. You'll work cross-functionally with sales leadership, product marketing, and the broader marketing team to elevate our ABX capabilities. The Fit This role is a great fit for a high-energy marketing leader who leads with data, loves to experiment, and knows how to balance quick wins with long-term strategic plays. You should be motivated by building cross-functional relationships at the leadership level, particularly with sales and the C-suite, and enjoy collaborating to create programs that are both strategic and execution-ready. You'll need to be self-starting, organized, and flexible in a fast-paced environment where priorities shift quickly, while providing strategic direction to the broader marketing team. Our ideal candidate is: A strategic thinker and executor—able to set vision while rolling up sleeves to make things happen Curious and innovative—always looking for ways to do things smarter, not just repeat what's been done Excited about partnering with enterprise sales leaders and regional sellers to craft plays that reflect the unique dynamics of each account Experienced in planning and executing standout events, from concept to post-event follow-up Analytical and data-driven, with a strong POV on what's working and what's not—and what to try next A proven leader who can influence across the organization and build consensus with senior stakeholders The Responsibilities Account-Based Strategy & Execution Develop and execute comprehensive account-based marketing plans for strategic accounts, aligning closely with the sales team to ensure targeted and cohesive strategies Partner directly with sales to deliver highly tailored, account-specific programs that generate pipeline and move deals forward Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers within target organizations Create customized marketing content and messaging tailored to specific accounts across various platforms including email campaigns, webinars, events, and digital advertising Develop marketing plans and plays to create and accelerate existing opportunities Event Planning & Execution Own planning and execution for in-person and virtual events including executive dinners, industry events, third-party sponsorships, and regional roadshows Plan, coordinate, and execute high-impact events that generate qualified opportunities, strengthen customer relationships, and position Baxter Planning as a thought leader Manage end-to-end event logistics including venue selection, vendor management, content development, and on-site coordination Create engaging event experiences from concept through post-event follow-up that drive measurable business outcomes Develop pre-event, at-event, and post-event marketing campaigns to maximize ROI Campaign Orchestration & Collaboration Collaborate across teams (Digital, Product Marketing, BDRs, etc.) to orchestrate multichannel campaigns including paid media, email, direct mail, gifting, and events Drive strategic digital campaigns that keep target accounts engaged between in-person touchpoints Coordinate cross-functional teams to deliver cohesive and consistent experiences across all account touchpoints Leverage intent data, technographics, and account insights to inform ABX strategy and tactics Measurement & Optimization Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for continuous optimization Track, analyze, and report on account engagement and program impact—then optimize accordingly Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives Project & Process Management Manage timelines, budgets, and internal processes to ensure programs launch on time and on brand Build and maintain account journey maps that align marketing touchpoints with sales conversations Travel as needed to support key customer and prospect events The Requirements Required Qualifications 5-7 years of B2B marketing experience with at least 3-5 years in ABM, demand gen, field marketing, or campaign marketing leadership roles Familiarity with ABX tech stack (6sense, Hubspot, Salesforce, Mutiny/Folloze, etc.) Experience with multichannel campaign orchestration including paid media, email nurtures, etc Proven track record of owning and executing in-person and virtual events that influence pipeline and revenue at the enterprise level Demonstrated experience partnering with sales leadership and C-suite to create account-specific programs that drive revenue Strong strategic thinking combined with hands-on execution capabilities Excellence in project management and communication with ability to influence senior stakeholders Experience creating customized marketing content and messaging for enterprise accounts Analytical mindset with ability to translate data into actionable insights and strategic recommendations Track record of managing significant budgets and demonstrating ROI Growth mindset with a love of testing, learning, and iterating Ability to prioritize and pivot in a fast-moving environment while maintaining strategic focus Willingness to travel as needed for events and customer meetings Preferred Qualifications Experience in SaaS, technology, or supply chain industries Background in service supply chain, aftermarket, or field service sectors