Basware

Compensation

Full Description

Join Basware’s Marketing team to lead and coach a high-performing team driving inbound lead qualification, pipeline growth, and marketing-sourced opportunities across multiple channels. As a BDR Team Lead – Marketing, you’ll be a true player-coach, spending half your time managing and nurturing inbound marketing leads while guiding and inspiring your team to drive pipeline growth and marketing-sourced opportunities. This role combines strategic leadership with hands-on execution—perfect for someone taking their first steps on a leadership growth journey who thrives on making an impact both individually and through others. You’ll own the marketing lead qualification process, ensuring speed, quality, and consistency, while collaborating closely with Marketing and Sales to drive pipeline growth. If you’re passionate about coaching talent, influencing strategy, and rolling up your sleeves to deliver results, this is your opportunity to shape the future of marketing development at Basware. Key Responsibilities • Qualify and develop leads, modeling best practices in outreach, research, and consultative conversations • Lead and coach a high-performing team to meet SLA and quality standards across inbound lead sources (forms, events, webinars, content engagement) • Design and enforce speed-to-lead processes, ensuring timely engagement and effective strategies • Deliver actionable insights by ensuring persona-based intelligence and call notes are accurate and valuable for Account Executives • Drive conversion of qualified leads into Sales Accepted Leads (SALs) and oversee scheduling of discovery meetings to meet pipeline goals • Maintain CRM data integrity, setting standards and coaching on best practices for lead management • Collaborate with Marketing leadership to refine lead quality, conversion trends, and messaging—bringing team insights to strategic discussions • Champion continuous learning, fostering product, industry, and persona knowledge development across the team • Own team performance metrics, including SAL creation, booked meetings, and conversion rates, while providing analysis and improvement plans Skills & Requirements • Bachelor’s degree in Marketing, Business, or related field • 2+ years of experience in inbound sales development or marketing • Strong understanding of inbound marketing and lead management processes • Proven ability to coach and develop high-performing teams • Excellent communication, analytical, and problem-solving skills with ability to convey ideas clearly to influence stakeholders at all levels • Familiarity with CRM systems (e.g. Salesforce) and marketing automation platforms • Data-Driven Decision Making including use of insights and analytics to guide strategies. Success Metrics • Increased inbound lead conversion and pipeline contribution • Improved BDR, SDR or MDR productivity and engagement • Enhanced collaboration between Marketing and Sales • Consistent achievement of team quota and SLA compliance Awareness of artificial intelligence concepts, tools, or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We support continuous learning in this area. We Drive Customer Value We Take Ownership We Are Bold About the company Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sophisticated invoice-centric AI – trained on over 2 billion invoices – Basware's Intelligent Automation drives real ROI by transforming finance operations. We serve 6,500+ customers globally and are trusted by industry leaders including DHL, Heineken and Sony. Fueled by 40 years of specialized expertise with $10+ trillion in total spend handled, we are pioneering the next era of finance. Joining Basware means you’ll join a team filled with innovators, passionate about their work and enthusiastic about the industry we’ve pioneered. You’ll work alongside highly motivated, capable, and friendly individuals who collaborate to deliver world-class solutions and services. A critical part of our culture is the high amount of trust we put into our employees—we want everyone to make a difference, so we offer flexibility in how you work, giving you the freedom and support to deliver your best results. We truly live our values where: We Drive Customer Value, We Take Ownership and We Are Bold in everything we do, to make it all just happen for our customers. Enable "functional cookies" to watch the video 2025 Gartner Magic Quadrant Leader for Accounts Payable Applications. Basware and Deloitte create Center of Excellence 2024 Launch of World’s 1st AP-Powered GenAI 2023 Growth through acquisitions, Glantus and AP Matching 2022 Basware became a privately-held corporation in a go-private transaction led by software private equity firm Accel-KKR 2020 Recognized market leader, including Gartner Magic Quadrant. Global operations, 20+ offices worldwide 2012 Launch of cloud-based B2B platform for transaction collaboration on Basware's Network 2005 Launch of fully integrated Purchase-to-Pay solution suite 2000 Basware listed on Helsinki Nasdaq, launch of purchase management software & e-invoicing service 1992 Launch of first financial management software 1985 Basware founded in Finland