Barrena Branding

Compensation

Full Description

Please Note: We are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. Applicants from all other U.S. states are welcome to apply. About the Role: We’re looking for a data-driven marketing professional who can lead outbound and email marketing campaigns and optimize the systems behind them. You’ll be responsible for managing outbound and email marketing campaigns for B2B tech clients in industries like cybersecurity, SaaS, and AI. This includes developing and running cold outbound campaigns, building and optimizing email nurture workflows, and improving the overall funnel experience from prospect to qualified lead. If you thrive at the intersection of strategy, execution, and automation, and love owning the back-end as much as the messaging, this one’s for you. What You’ll Do: • Plan and launch cold outbound campaigns using Apollo, including sequencing, A/B testing, and audience segmentation • Own marketing email strategy and execution in HubSpot, including newsletters, drip sequences, and nurture flows • Build and manage segmented contact lists across Apollo and HubSpot • Write and test compelling, conversion-focused email copy for both outbound and lifecycle campaigns • Track performance across both platforms (open rates, CTRs, reply rates, MQLs, etc.) and make data-informed optimizations • Collaborate with internal content, strategy, and design teams to align messaging and campaign goals • Maintain clean CRM data and support ongoing list hygiene and compliance • Own key marketing operations functions in HubSpot—including lifecycle workflows, lead scoring, campaign attribution, data hygiene, lead routing, and cross-platform integration—while supporting ongoing growth experiments and reporting best practices. • Contribute to ongoing testing, learning, and optimization of our demand generation engine Who We’re Looking For: • B2B Tech Marketing Experience: Proven experience running demand generation campaigns for B2B technology companies • HubSpot Expertise: You’ve built workflows, nurtures, and email campaigns inside HubSpot and know how to report on performance • Apollo Proficiency: You’ve managed outbound sequences and list segmentation using Apollo (or similar tools) • Marketing Operations Know-How: You understand how to build scalable systems, maintain clean data, and support a well-oiled lead funnel inside HubSpot • Lifecycle Mindset: You understand the buyer journey and how to move leads through the funnel via outbound and inbound tactics • Data-Driven: You track performance closely and use insights to guide improvements • Detail-Oriented: You ensure campaigns are error-free, targeted, and optimized • Strong Communicator: You’re clear, proactive, and collaborative in your communication • U.S.-Based: This is a full-time W-2 position and applicants must reside in the United States • Collaborative Availability: Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. Must also be comfortable joining periodic internal and client meetings via video with camera on to support strong communication and engagement Compensation & Benefits: • Starting at $60,000 annually, commensurate with experience and qualifications • Health benefits • 401(k) plan available • Paid time off and sick leave • Flexible remote work environment • Opportunity to work on cutting-edge marketing campaigns for leading B2B tech companies How to Apply: Please submit your resume, a brief note about why you’re a great fit for this role, and a link to your portfolio with examples of past campaigns or automations you've built (screenshots, links or summaries welcome). If available, please also share any performance metrics related to your work. Job Type: Full-time Pay: From $60,000.00 per year Benefits: • 401(k) • Flexible schedule • Health insurance • Paid time off • Parental leave • Professional development assistance • Work from home Application Question(s): • (Please briefly describe the types of campaigns you’ve worked on and the industries or clients you've supported.) • Please share a link to your portfolio or examples of past outbound email campaigns, workflows, or outbound sequences you’ve created. Experience: • B2B marketing: 2 years (Required) • HubSpot: 2 years (Required) Work Location: Remote