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Barcel Usa Llc

Barcel Usa Llc

via Indeed

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10427- AFH Regional Sales Manager West

Anywhere
Full-time
Posted 12/6/2025
Verified Source
Key Skills:
Sales Management
Customer Relationship Building
Business Development
Strategic Planning

Compensation

Salary Range

$NaNK - NaNK a year

Responsibilities

Developing relationships and driving sales with food service distributors and operators, managing broker relationships, launching promotions, and supporting growth in the AFH segment.

Requirements

3-7 years of foodservice industry sales experience, managing brokers, and familiarity with various market segments like K-12, C&U, and regional chains.

Full Description

The ideal candidate will be responsible for developing relationships and driving sales with Food Service Distributors and Operators in the Western United States. This candidate should have a thorough understanding of the Foodservice space, and be able to drive engagement, retention, and new Innovation across the AFH segment. This position will call on Distributors, Independent Restaurants, C&U, Healthcare, K-12, Regional Chains, and Potentially National Accounts. We are looking for a Candidate that will use their experience to build long term relationships to build sales in the AFH segment, manage a broker, launch LTOs, renew and grow contracted business year over year, and hunt for new opportunities and partnerships. Key Responsibilities • Collaborate with Sales and Marketing Team to ensure optimal customer experience. • Ownership in developing Objectives-Goals-Plan to deliver top & bottom line AOP. • Help lead cross-functional strategic partnerships to align and leverage Marketing, Supply Chain, RGM and other key departments leveraging a "solution based" selling approach • Cultivate strong relationships with customers and their supply chain network. • Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance • Analyze business trends to develop business growth strategy • Collaborate to understand strategic initiatives in key categories and support the development of new sales for our AFH partners. • Help with sales execution strategies for the AFH channel to drive broker engagement & education for contracted customers. • Contributes to team effort by accomplishing related results as needed, including special projects and other duties as assigned and/or required. • Work closely with sales team (brokers) to support our growth with targeted customers in AFH channel. • Develop long-term strategies focused on sustainable growth and adaptability to changing market conditions with our National Account and Regional Chain Partners. • Manage all customer portals to ensure compliance on all legal and regulatory requirements, product information and marketing messaging and content with all partners • Ownership of all RFPs and Bids • Attend tradeshows and represent our brand Barcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves. • 3-7 Years Foodservice industry sales experience required, with responsibility for managing Brokers • Clear understanding of K-12, Noncom, C&U, B&I, Independent, and Regional Chain segments. • BS/BA degree and minimum of 3-7 years of Away From Home Sales Experience. • Excellent planning, oral, and written communication skills • Excellent interpersonal, selling, and negotiation skills – ability to build and sustain relationship • A command of business analytics including computer literacy and finance/controls • Ability to meet deadlines PHYSICAL DEMANDS • Travel up to 50% of the time. • Must be able to physically perform the functions of climbing, balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions • Must be able to sit for extended periods of time and interact with computers, telephone and other electronic media • Must possess visual acuity to document company records • Must be able to lift 20 pounds Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.

This job posting was last updated on 12/12/2025

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