Bananas Marketing Agency

Compensation

Full Description

Pesty Marketing (a division of Bananas Marketing) is one of the fastest-growing pest control-focused marketing agencies in the U.S., driving millions in revenue for leading pest control brands. We are now investing heavily in our own growth engine to scale even faster, and we're hiring a Marketing Manager that understands the pest control market deeply to own the build-out of our marketing department from the ground up. This is a rare opportunity to step into a leadership-track role where you'll design and execute the systems, channels, and brand that fuel our growth. Top performers will have the opportunity to earn equity ownership and participate in our profit sharing plan. Your Mission Design and execute Pesty's marketing engine to generate a predictable flow of qualified leads while building a brand that becomes the #1 trusted name in pest control marketing. What You'll Do (Key Outcomes) Within your first 12-24 months, you will: • Scale predictable pipeline: Build and optimize omni-channel funnels (ads, SEO, podcast, YouTube, email) that deliver a growing volume of qualified inbound leads and sales calls targeting 100 calls per month in 12 months • Establish brand authority: Position Pesty as the #1 trusted name in pest control marketing by publishing content across podcast, YouTube, newsletter channels and earning 20+ industry mentions/placements within 18 months • Grow owned audiences: Expand newsletter/email subscribers to 10k+ engaged contacts and build a community of loyal followers across channels who consistently contribute to SQLs and sales calls • Elevate creative standards: Launch campaigns and content that not only convert but also differentiate Pesty's brand, setting new quality benchmarks in the pest control marketing space • Lay foundations for scale: Design and document repeatable playbooks for inbound growth, and build a team of A-Players to scale execution within 24 months. This role is perfect for a high-achieving marketer who thrives in fast growth, wants the autonomy to build systems from scratch, and is motivated by owning pipeline outcomes and building a real brand, not just running campaigns. Requirements Core Experience (What You've Accomplished) • 4-7 years in B2B omni-channel marketing with marketing agency experience • B2B marketing expertise in home services (pest control strongly preferred) • Built and scaled inbound funnels to 100+ sales calls/month converting into signed contracts • Media buying (FB/Google Ads) managing $25K+ monthly budgets tied to pipeline outcomes • Produced or assisted in the production of podcasts and/or YouTube content that grew to 5k+ views/listens per episode • Scaled newsletter/email programs to 10k+ engaged subscribers with measurable pipeline impact Competencies (How You Operate) • Data-driven discipline: manages by CAC, ROAS, SQLs, and booked calls • Proactivity: builds systems and campaigns without waiting for direction • Persistence: pushes through challenges until outcomes are hit • High standards: refuses mediocrity in creative, funnels, or results • Entrepreneurial ownership: treats budget and pipeline like your own P&L • Team leadership: directs external creatives and eventually hires A Players. This Role is NOT for You If... • You've never generated sales calls for a business before • You're uncomfortable working in whitespace or building systems from scratch • You don't work well in a fast paced entrepreneurial environment You avoid managing by hard metrics (CAC, ROAS, SQLs, booked calls). Benefits Why Join Pesty? Fortune (Compensation & Upside): • $65,000-$80,000 base salary + performance bonuses tied to growth KPIs • $5,000-$10,000 annual bonus targets and 4%-10% annual raises for results • Profit sharing + equity ownership for top performers. Fit (Career Path): • Defined path to Marketing Director within 18-24 months • Build your personal brand through thought-leadership channels (podcast, YouTube, case studies, events) • Partner directly with the CEO/COO on high-visibility growth initiatives. Freedom (How You Work): • Fully remote, flexible schedule to work when you want where you want • Decision-making authority on campaigns, vendors, and budget allocation • Autonomy to design your own systems and processes, no bureaucracy. Family (Support): • Entrepreneurial culture that rewards ambition and results • Medical, dental, and vision coverage • Unlimited PTO with a 2-week mandatory minimum for recharge. Fun (Culture & Energy): • Be part of a fast-scaling agency setting new industry benchmarks • Celebrate wins with a team that values bold ideas, experimentation, and learning fast • Make your mark as the marketing leader in pest control's #1 growth agency