Axonify

Compensation

Full Description

Axonify is the leading learning and enablement platform, redefining frontline performance and empowering companies to achieve unmatched customer experience (CX), higher sales, improved workplace safety, and lower turnover. We are an AI-first solution, deeply committed to leveraging technology to solve real-world challenges for frontline teams. Our platform transforms slow, inconsistent, or unscalable work processes by integrating thoughtful AI, brain science, and personalized development. This approach ensures genuine impact, helping over 4 million people in 160+ countries unlock their full potential and achieve next-level performance. Our industry-leading 83% engagement rate demonstrates the power of our SaaS platform, which is built on a robust, future-ready AI foundation emphasizing crystal-clear data, continuous growth, and rigorous quality. If you thrive on turning challenges into opportunities, believe in the collective power of "we," aren't afraid to innovate with a "Let's try this" attitude, and are ready to help us lead the charge in AI-driven enablement, we want to talk to you. Let's change the game together! We’re looking for a Director, Strategic Marketing & Brand to lead the execution and operationalization of our brand, content, creative, and communications efforts. This role is responsible for translating Axonify’s product marketing strategy and company direction into high-impact brand assets, launch programs, and communications that support revenue growth and market credibility. The Director of Brand ensures that what Axonify says, and how it shows up, is clear, consistent, and effective, without redefining the strategy itself. This is a hands-on leadership role for an operator who excels at prioritization, sequencing, and delivery. You will lead the brand engine that turns strategy into action, partnering closely with Product Marketing, Performance Marketing, Enablement, and Sales. The impact you'll have: Brand & Narrative Leadership Execute and maintain Axonify’s brand strategy, messaging, and narrative as defined by Product Marketing and company leadership. Ensure Axonify’s voice and visual identity are consistently activated across all channels and customer touchpoints. Maintain and evolve brand systems, style guides, and creative frameworks to support scale and speed. Ensure brand presence reflects Axonify’s category position and value proposition accurately and consistently. Content, Creative & Storytelling Lead and develop a multidisciplinary team spanning content, design, and communications. Own the brand and content backlog, prioritization, and delivery cadence. Oversee production of high-quality assets that support product launches, sales enablement, demand generation, and customer advocacy. Drive efficiency and throughput across the brand engine through strong planning and workflow management. Communications & PR Manage external communications execution, including product and company announcements, press releases and launch communications, and analyst briefing preparation and follow-up. Coordinate with external agencies as needed to support launches and moments of amplification. Support executive communications by developing clear, aligned messaging and FAQs. Cross-Functional Partnership Partner closely with: Product Marketing (strategy, positioning, launch direction) Performance Marketing (campaign execution and scale) Enablement (sales readiness and asset adoption) Sales and Customer teams (proof, references, and field storytelling) Provide brand and creative support for product-assisted demand experiences and digital exploration journeys. Ensure brand execution supports revenue priorities without creating competing narratives. Leadership & Operations Manage, mentor, and develop team members, fostering a culture of clarity, accountability, and high performance. Establish and track KPIs related to brand execution, content effectiveness, and launch readiness. Regularly report progress, risks, and outcomes to Marketing leadership. Drive adoption of tools and AI-enabled workflows that improve content and creative efficiency. The things you bring: 8–12 years of experience in B2B SaaS marketing, with depth in brand execution, content operations, or communications. Proven ability to lead and scale content, design, and communications teams in a growth environment. Strong operational instincts — able to prioritize, sequence work, and deliver under pressure. Experience supporting product launches and revenue-driven marketing initiatives. Excellent collaboration and stakeholder management skills, including experience partnering with Product Marketing and Sales. Strong editorial judgment and creative sensibility, with a bias toward clarity and impact over volume. Work location: This role is open to candidates who are located in, and authorized to work in, Canada or the United States. For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments. Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed. The things you’ll enjoy: An impactful product that gives back to the communities and frontline workers that support our everyday lives. People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering. A diverse team that celebrates unique perspectives and experiences that add richness to our culture. Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves. Check out our perks Ready to join the Axonify team? Here’s what’s next. Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.